SOSYAL MEDYA EKSENLİ İLETİŞİM ARAŞTIRMALARI: KONULAR, KURAMLAR, YÖNTEMLER

Günümüzde sosyal medya araştırmaları iletişim disiplini içinde önemli bir yer işgal etmektedir. Bunun nedeni sosyal medyanın giderek yaygınlaşması ve iletişim araştırmacılarının dikkatlerini bu alana yöneltmesidir. Bir literatür incelemesi niteliğindeki bu çalışma, iletişim yönelimli sosyal medya araştırmalarını analiz ederek bu çalışmalarda kendisini gösteren araştırma eğilimlerini ve örüntülerini açığa çıkarmayı hedeflemektedir. Çalışmada, bu hedefe ulaşmak için Web of Science kataloğunda taranan dergilerde 2011-2020 arasında yayınlanmış, atıf sayısı yüksek iletişim yönelimli 120 makale niteliksel içerik analiz tekniği kullanılarak altı başlık altında incelenip kodlanmıştır. Kodlama başlıkları sırasıyla (i). incelenen araştırma konusu, (ii). kullanılan kuramsal çerçeve/model, (iii). odaklanılan örneklem/analiz birimi, (iv). benimsenen yöntem, (v) kullanılan sosyal medya platformu ve (vi). araştırma uzamı şeklindedir. Elde edilen bulgular, iletişim disiplini içinde yer alan sosyal medya araştırmalarındaki genel araştırma eğilimini anlamaya yardımcı olmaktadır.

Anahtar Kelimeler:

İletişim araştırmaları, sosyal medya, kuram, yöntem, araştırma eğilimi

SOCIAL MEDIA-BASED COMMUNICATION RESEARCH: PRIMARY TOPICS, THEORIES, METHODOLOGIES

Today, social media research occupies an important place in the communication discipline. The most likely reason for this is that with the increasing prevalence of social media, communication scholars have turned their attention to this area. This study focuses on social media research in the communication discipline. The aim of the study is to reveal research trends and patterns of social media-based communication research. To achieve this, the study analyzes 120 articles published between 2011 and 2020 in academic journals indexed in Web of Science and with a high number of citations. By using qualitative content analysis technique, each article was examined and coded under six categories: (i). primary topic of the study, (ii). use of theories or theoretical models, (iii). types of sample, (iv). research methods, (v). social media platform, (vi). research area/locations. The findings help to understand general research trends and patterns in social media research conducted in the communication discipline.

Keywords:

Communication research, social media, theory, methodology, research trend,

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