Türkiye Ekonomisinde Su Ürünleri Sektörü ve Su Ürünlerinin Pazarlanması

Türkiye, deniz ve tatlı su kaynakları yönüyle su ürünleri üretimi açısından Dünyadaki avantajlı ülkelerden biridir. Gerek iç tüketimde gerekse dışsatımda büyük önem taşıyan balıkçılığın ulusal gelire ve istihdama olan katkısı ise tartışılmazdır. Ancak, özellikle kültür balıkçılığında son derece uygun koşullara sahip olmasına karşın, Türkiye su ürünleri üreticilerinin pazarlamadan kaynaklanan sorunlar nedeniyle, ulusal gelirden istenilen payı alabildiğini söylemek zordur. Nitekim pazarlamadaki en önemli sorunlardan birisi olan dağınık pazarlama şartları, avcılık, yetiştiricilik, işleme ve kalite kontrolde çeşitli sorunlar yarattığı gibi pazarlamanın depolama, nakliye gibi aşamalarında da bazı olumsuzlukları beraberinde getirmektedir. Oysa Türkiye’deki su ürünleri üretim potansiyeline bağlı olarak üretim miktarının artırılması ile ülkemiz ekonomisine üretim, istihdam ve yüksek ihracat olanaklarıyla katkı sağlanması yanı sıra, bireylerin sağlıklı beslenme düzeyi de artırılabilecektir. Bu araştırmada su ürünleri sektörünün Türk Ekonomisindeki yeri ve önemi incelenmiş, mevcut dağıtım kanallarının su ürünleri iç ve dış ticaretine ve işleyişe getirdiği olumlu ve olumsuz yanlar ortaya konulmaya çalışılmıştır. Araştırmada, su ürünleri pazarlamasında üreticiler, tüketiciler ve sektörde çalışanlar açısından modern bir pazarlama sisteminin oluşturulması gerektiği ortaya çıkmıştır. Yasal düzenlemelerin uygulama sonuçları tespit edilip, aksayan yönleri tartışılırken sektörün AB müktesebatına uyumda henüz önemli bir ilerleme kaydedemediği saptanmıştır

Anahtar Kelimeler:

Pazarlama, Su Ürünleri, AB Uyum Süreci

FISHERIES SECTOR IN TURKISH ECONOMY AND MARKETING OF FISHERY PRODUCTS

Turkey with aspect of its seas and fresh water resources is one of the advantageous countries on the world in terms of fishery production. Fishery production makes substantial contribution to employment and GNP; therefore, it has the significant importance in Turkish economy due to its role in domestic and foreign markets. However, despite the fact that Turkey has extremely appropriate conditions especially in culture fisheries, its share in Turkish economy due to mainly caused problems related to marketing is lower than it would be. It is hard to say that fishery production can get the desired share from the national income due to the problems caused by marketing. In fact, while marketing circumstances, which are one of the most important problems in marketing, causing issues like in hunting, stock farming, processing and quality control, it also has trouble its train in marketing phases like warehousing and transportation. Especially solving the marketing problems of fishery production in Turkey will enable to increase in contribution to employment, export opportunities as well adequate consumption of fishery products. In this study, the place and importance of fishery products in Turkish Economy have been analysed. Moreover, the positive and negative impacts of current distribution channels in domestic and foreign trade were examined. Based on the finding of the study, it was concluded that establishing modern marketing system is essential at the distributional channel especially producers, manufacturers, workers and consumers levels. Another finding of the study is that while the results of implementation of legal arrangements have been ascertained there has not been any important progress in sectors integration of acquits communitarian into future member’s state of EU.

Keywords:

Marketing, Fishery Products, Adaptation Process to EU,

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