İhracat Performansını Etkileyen Faktörlerin Belirlenmesi ve Firmaların İhracat Performans Ölçülerine Göre Sınıflandı- rılmasındaki Rolü: İSO 1000 Sanayi Firmaları Uygulaması

Çalışmanın amacı, ihracat performansını etkileyen faktörlerin belirlenmesi ve bu faktörlerin firmaların ihracat performans ölçülerine göre sınıflandırılmasındaki rolünün ortaya konulmasıdır. Bu amaçla literatüre dayalı olarak ihracat performansını etkileyen faktörler ve ihracat performans ölçüleri belirlenmiştir. Uygulama kısmında, İSO’na kayıtlı 160 firmaya anket uygulanmıştır. Anketin değerlendirilmesi amacıyla açıklayıcı faktör analizi ve diskriminant analizi kullanılmıştır. Analiz sonuçlarına göre, ihracat performans ölçülerine göre firmaların sınıflandırılmasında ihracat pazarlaması stratejileri, yönetim özellikleri ve firma çevresinin özellikleri en etkili faktörler olarak bulunmuştur

Anahtar Kelimeler:

İhracat Performansı, Diskriminant Analizi

Determining the Factors Influencing Export Performance And The Role Of These Factors In Classifying The Firms With Respect To Export Performance: An Application On Iso 1000 Manufacturing Firms

The aim of the paper is to determine the factors influencing export performance and the role of these factors in classifying the firms with respect to export performance. For this reason, we defined factors that effect export performance and export performance measures based on the literature. For the empirical research, survey instrument was conducted to 160 firms, which belongs to Istanbul Chamber of Industry (ISO) in Turkey. Exploratory factor analysis and classification analysis are used to evaluate the survey instrument. According to the analysis results, export marketing strategy, management characteristics and firm’s environmental characteristics are the most influential attributes when classifying the firm’s according to export performance measures.

Keywords:

export performance, discriminant analysis,

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