Öz The term love has multitude aspects, including spiritual and humane ones. To speak about the exploitation or misuse of love as it is emphasized in the headline entails us to analyze the structure of this term and its affiliated ones. We are keen on perceiving the love as one of the building blocks of the very existence in order to avoid reducing it into a pure feeling or sensation. If the love is taken just a feeling, the fact that it has its own ontological structure with its relations with other terms could easily be ignored. So it is a must first to determine the connected terms of love such as volition, power, etc., without which love would straightforwardly go astray. To tear apart the relationship between love and related terms is to tear apart the very structure of human kind. In the final analysis the criteria that are necessary to avoid the distortion and exploitation of love will be tackled.