The goal of lobbying is to influence the government's policy, implement its policies, help determine policy guidelines for political, social, ecological, business, and other purposes. Lobbying is often an effective way of influencing decision-makers. But its success depends on our knowledge, our resources and our communications. In fact, lobbying is a modern phenomenon that private sectors, such as NGOs, active trade unions in the country, political, economic, ideological and even military organizations, are trying to help move the development engine in various fields. This will be done by providing real, documented, valid, and free analysis. Therefore, they influence decisions, which are in the interest of the lobbyists. Lobbying is certainly a new and legal form of communication. The Internet is a new technology that greatly improves the process. For many years, Left thinking has made the word private sector synonymous with rendering. This view is changing over the last few years. But, at some point, there is still no positive look at private-sector organizations. Years ago, cooperation with union activists and trade unions in Iran was not pleasant. They believed that the syndicates sought their own personal interests and benefits. So, they said why should they work with them? After some time, the power of the influence of the trade unions was determined, but again the taboo of opposition to it were not broken. Many believed that lobbying was a tool that cooperated with power institutions and should be supported by the state and party powers. On the other hand, there was a negative attitude in the society about lobby and lobbying, and among lobbying people it meant cunning and jobbery, sabotage or to tamper. One of the most important means of success in lobbying is to have a government backing and power. But the general view of the Iranian society about the word lobby is wrong. In many countries, lobbying has been accepted as an important tool. Lobbying is a lucrative and formal job and even lobbying firms are officially active. Therefore, we must attention to the inside and outside of lobbying. Perhaps the most important problem at the moment is that lobby and lobbying in Iran lack a clear framework, which is why the views on it are not so positive. That is why in this article we will try to address the issue of lobbying and its effects. Why in Iran, despite such different views, lobbyists have been able to develop rapidly? What is the strategy of lobbying? This important question forms the essence of our article.