Yenilikçilik Faktörlerinin Örgütlerin Vizyon ve Misyon İfadelerindeki Varlığı; Fortune Türkiye İlk 100 Firma Örneği

Bu çalışmada, örgütsel yenilikçiliğin belirleyicisi olarak kabul edilen faktörler, örgütlerin vizyon ve misyon ifadelerinde aranmıştır. Bu amaçla öncelikle alan yazındaki çalışmalar incelenerek; yenilikçilik belirleyicileri olarak kabul edilen ve örgütlerin yenilikçiliklerini ölçmek için kullanılan kriterler tespit edilmiş, kategorilere ayrılmış ve örgütlerin vizyon ve misyon ifadesinde yer alabilecek ifade kalıplarına dönüştürülmüştür. Daha sonra nitel araştırma yöntemlerinden içerik analizi yöntemi ile Fortune Türkiye Dergisi 2013 yılı ilk 100 firmasının vizyon ve misyon ifadelerinde bu öğelerin varlığı aranmıştır. Örneklemi oluşturan firmaların vizyon ve misyon ifadelerine göre, firmaların, müşteri taleplerini izleyerek ürün ve hizmet yenilikleri yapma odaklı oldukları, dış bilgi kaynaklarından faydalanma ve kurum içi süreçlerinde yenilik yapma konularında ise yeterli bir odaklanmaya sahip olmadıkları tespit edilmiştir.

The Existence of Innovation Factors In the Vision and Mission Statements of Organizations, the Case of Fortune 100 Companıes of Turkey

In this study, factors that are considered to be determinants of organizational innovation were sought in organizations' vision and mission statements. Those factors and criteria that are used to measure innovativeness of organizations have been identified and categorized previous studies. Those criteria were translated into patterns of expressions which can take place in organizations' vision and mission statements. Then, these elements were sought in vision and mission statements of 2013's top 100 companies that were published in Fortune Magazine Turkey via content analysis method which is one of the qualitative research methods. According to the statements, it is assessed that, companies are focused on product and service innovations by tracking customer demands and they are insufficient at using external sources of knowledge and innovation in-house processes.

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