Medikal Turizm Sektöründe Küresel İşbirliği, Yenilikçilik Ve Büyüme: Antalya Örneği

Bu çalışma Antalya'da uluslararası medikal turizm sektöründe yer alan hastanelerin küresel işbirliği ve yenilikçilik performanslarını ve büyüme trendini ölçmeyi amaçlamaktadır. Hastanelerin medikal turizm pazarından pay alabilmesi için yeni pazar, yeni hizmetler, yeni işbirlikleri bağlamında yenilikçi dönüşümleri gerçekleştirmeleri gerekmektedir. Araştırmanın kuramsal çerçevesi küreselleşme, durumsallık ve çevreye uyum yaklaşımlarına dayanmaktadır. Çalışma nicel verilerin de kullanıldığı nitel bir araştırmadır. Araştırmanın bulgularına göre Antalya'nın medikal turizmde küresel rekabet gücü göreli olarak küresel işbirliği bakımından zayıf kalmaktadır

Global Cooperation, Inventiveness and Growth in Medical Tourism Sector: Antalya Sample

The aim of this study is to analyze hospitals', which are settled in Antalya medical tourism sector global cooperations, innovation and growth trend. Hospitals need to make innovative transformation for can take market share in contex new market, new services, and new cooperations. Paper's framework depends on globalization, contingency and adapdation approaches. According to findings Antalya has weak competitation power in point of global cooperation

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