Amaç – Bu çalışma ile işletme rekabetinde stratejik esneklik, çevresel türbülans, işletme yetenekleri ve performans arasındaki ilişkinin görgül olarak araştırılması hedeflenmiştir. Yöntem – Araştırma, Ankara ilinde faaliyet gösteren dört ve beş yıldızlı otel işletmelerinde gerçekleştirilmiş; elde edilen veriler, kısmi en küçük kareler yöntemi ile analiz edilmiştir. Bulgular – Analiz sonucu elde edilen bulgulara göre, stratejik esneklik, işletme yetenekleri ile işletme performansı arasında ve çevresel türbülans ile stratejik esneklik arasında pozitif bir ilişkinin var olduğu izlenmiştir. Bu nedenle araştırmada oluşturulan 3 hipotez kabul edilerek, araştırma modeli doğrulanmıştır. Tartışma – Stratejik esneklik, çevresel türbülans, işletme yetenekleri ve performans arasındaki ilişki test edilerek sürdürülebilir rekabet avantajı sağlamada otel işletmelerine bir yol haritası sunulmaktadır.
Purpose – In this research, it was aimed to empirically research the relationship between the strategical flexibility, environmental turbulence, business capabilities and performance in business competition. Design/methodology/approach – The research was conducted in four and five-star hotel establishments in Ankara and the obtained data were analyzed by partial least squares method. Findings – According to the findings as a result of the analysis, it was observed that there is a positive relationship between business capabilities and business performance, and a positive relationship between environmental turbulence and strategical flexibility. For this reason, the research model was confirmed by approving 3 hypotheses that were proposed in the research. Discussion – A road map is presented to hotel establishments in providing a sustainable competitive advantage by testing the relationship between strategical flexibility, environmental turbulence, business capabilities and performance.
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