Berat ÇİÇEK

294189

Social Media Entrepreneurship (Sosyal Medya Girişimciliği)

Sosyal medya genel kanının aksine yalnızca insanlar arası iletişimin şeklini değil, bununla birlikte birçok mecrayı da etkilemiştir. Bunlardan bir tanesi de girişimcilik olmuştur. Bu mecra sayesinde iş yapmanın yeni bir yolu ortaya çıkmıştır, buna göre herhangi bir yapıya, yüksek yatırımlara, çok yüksek riske gerek duymadan herhangi bir birey oturduğu yerden iş yapabilme fırsatına kavuşmuştur. Bu çalışmada sosyal medya girişimciliği adı verilen bu yeni girişimcilik fenomeninin irdelenmesi hedeflenmiştir. Böylelikle sosyal medya girişimciliğinin diğer bazı girişimcilik türlerinden farklarının ortaya konulması ve bu tür bir girişimcilik faaliyetinde bulunan bireylere neden sosyal medya girişimcisi olarak adlandırılması gerektiği sorunsalı üzerinde durulmuştur. Ayrıca bu yeni girişimcilik türü için akademik bir bakış açısı getirebilmenin yanı sıra sosyal medya girişimcileri için bir model önerisinin sunulması da amaçlanmıştır.
Anahtar Kelimeler:

Sosyal Medya, Girişimcilik, Sosyal Medya Girişimciliği

SOCIAL MEDIA ENTREPRENEURSHIP

Contrary to popular belief, social media has influenced not only the way of communication among people but also many different avenues. One of them has been entrepreneurship. By means of this medium, a new way of doing business has emerged; in view of that, any individual has the opportunity to do business from where he/she is, without the need for any structure, any high investment, or any high risk. In this study, it is aimed to examine this new entrepreneurial phenomenon named as social media entrepreneurship. Thus, how the social media entrepreneurship differs from some other types of entrepreneurship has been elaborated, and the problematic of why those individuals involved in such entrepreneurial activity should be called the social media entrepreneurs have been accentuated. It is also aimed to present a model proposal for social entrepreneurs as well as introducing an academic perspective for this new type of entrepreneurship.
Keywords:

Social Media, Entrepreneurship, Social Media Entrepreneurship,

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İçtimaiyat-Cover
  • Yayın Aralığı: Yılda 2 Sayı
  • Başlangıç: 2017
  • Yayıncı: Hidayet KARA
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