Strategy Formulation Using a Hybrid Multi Criteria Decision Making Approach for Strategic Position and Action Evaluation (SPACE) Matrix Method

Competition in today’s markets gets more and more fierce each day and for the companies it is getting harder to keep a sustainable success in those markets. Companies have to have an effectively chosen strategy in order to acquire a strategicly better place in the market in which they are active. The SPACE Matrix method was once a useful method to analyze the competitive position of an organization using internal and external dimensions. However it is pointed out that it has some drawbacks within its basic idea and as of today, those drawbacks have not yet been comprehensively adressed. Therefore actually speaking, it has become obsolete and in order to resuscitate it, in this study, those drawbacks are pointed out and a way of coping with it using well known Analytic Hierarchy Process (AHP) and Analytic Network Process (ANP) methods is presented. Thus a hybrid Multicriteria Decision Making & Strategy Determination tool has been presented.

SPACE Matrix Yöntemine Hibrit Çoklu Ölçütle Karar Verme Yaklaşımı ile Strateji Formülasyonu

Günümüz piyasalarında rekabet her geçen gün daha da yıpratıcı olmakta ve firmaların çetin rekabet ortamında ayakta kalmaları, kendilerine sağlam bir yer edinmeleri ve sürdürülebilirliklerini sağlamaları git gide zorlaşmaktadır. Bu piyasalarda tutunabilmek ve stratejik olarak sürdürülebilir bir şekilde iyi bir konumda yer almak isteyen firmalar stratejilerini bu yönde çok daha etkin bir şekilde oluşturma gerekliliği ile karşı karşıya kalmaktadırlar. SPACE Matris yöntemi bir firmanın iç ve dış faktörlerini göz önünde bulundurarak rekabete dayalı konumunu değerlendirmek adına, geçmişte sıkça kullanılagelmiş bir yöntemdi. Lakin yazında belirtilen ve temel işleyişinde yer alan bazı dezavantajları ve bu dezavantajların herhangi bir şekilde üstesinden gelinmemiş olması sebebiyle, haliyle kullanımında düşüş gözlemlenmiştir. Bu çalışmada, söz konusu dezavantajları aşabilmek adına önerilen yöntem ile SPACE Matris yönteminin daha etkin bir şekilde nasıl işleyebileceğinin önerisi yapılmaktadır. Bu noktada yazıda kullanılabilirliği ve güvenilirliği oldukça yüksek sayıda çalışmada işlenmiş olan Analitik Hiyerarşi Süreci (AHS) ve Analitik Ağ Süreci (AAS) yöntemleri kullanılarak hibrit bir Çok Ölçütlü Karar Verme & Strateji Belirleme yaklaşımı önerilmiştir.

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