ÖZETGençlik, insan hayatının en önemli dönemlerinden birisidir. Bu dönem, gerek fizyolojik gerekse psikolojik ve sosyo-kültürel özellikleri bakımından diğer yaşam dönemlerinden önemli farklılıklar göstermektedir. Bu dönemde bireylerin tüketim tercihleri de toplumun geneline göre oldukça farklı olabilmektedir. Bu dönemin kendine özgü farklılıkları nedeniyle, günümüz toplumlarında gençlik, tüketim kültürünün hedef aldığı önemli kitlelerden biri olarak görülmektedir. Aynı zamanda özellikle gençlik döneminde tüketim davranışının bir kültür haline gelmeye başladığı pek çok araştırma sonucunda da tespit edilmektedir. Bu kültür neticesinde tüketim davranışına ihtiyaç gidermenin dışında farklı anlamlar yükleyen, tüketim davranışını yalnızca haz almak için gerçekleştiren genç bir nesil ortaya çıkmaktadır. Bu genç nesil,  aynı tarz yiyecekler yemekte, aynı tarz giyinmekte, aynı tarz müzik dinlemekte ve aynı bilgi kanallarından beslenmektedir. Kullandıkları dil ise yine tüketim kültürünün üretmiş olduğu moda ve reklamların dilidir. Bu durum, benzer kalıpların dışına çıkamayan, aynı düşünce tarzına sahip, üretmekten ziyade hazır olarak verileni sürekli tüketmeye alışan bir gençlik ortaya çıkarmaktadır. Bu durumun önüne geçilmesi, ancak bazı değerlerin vurgulanması ve bu değerlerin mevcut eğitim sistemi içerisine yerleştirilmesi ile mümkündür. Bunlar arasında gelecek nesilleri düşünme, kanaatkârlık, elindeki ile yetinme bilinci büyük önem taşımaktadır.Anahtar Kelimeler: Gençlik, Tüketim kültürü, Modernizm, Postmodernizm. AN EVALUATION ON THE EFFECTS OF CONSUMPTION CULTURE ON YOUTHABSTRACTYouth, is one of the most important periods of human life. This period indicates significant differences in terms of both physiological as well as psychological and socio-cultural characteristics from other life stages. In this respect, during this period the consumption preferences of individuals may be quite different compared to the general population. Therefore, the youth in today's societies, is seen as one of the major audience which consumer culture targeted. At the same time, it is observed in many research results that consumption behavior begins to come into a culture especially during youth period. As a result of this culture, a young generation that give different meanings to the consumption behavior apart from eliminating the need, perform the consumption behavior just for getting pleasure, is emerging. This young generation is eating same kind of food, getting dressed the same style, listening to music in the same manner and fed through the same channels. The language that they use is the language of fashion and advertising which consumption culture produced. This situation reveals a youth that can not go beyond the similar pattern, have the same way of thinking, adapt to consume constantly rather than producing. Avoiding from this situation can be made possible by emphasizing of some value and placing them into the existing educational system. Thinking about future generations, frugality, the awareness of satisfaction have great importance among them. Indeed, it is an undeniable fact that the world’s available resources carrying capacity of the next generations is decreasing day by day.  Keywords: Youth, Consumption culture, Modernism, Postmodernism. 

Youth, is one of the most important periods of human life. This period indicates significant differences in terms of both physiological as well as psychological and socio-cultural characteristics from other life stages. In this respect, during this period the consumption preferences of individuals may be quite different compared to the general population. Therefore, the youth in today's societies, is seen as one of the major audience which consumer culture targeted. At the same time, it is observed in many research results that consumption behavior begins to come into a culture especially during youth period. As a result of this culture, a young generation that give different meanings to the consumption behavior apart from eliminating the need, perform the consumption behavior just for getting pleasure, is emerging. This young generation is eating same kind of food, getting dressed the same style, listening to music in the same manner and fed through the same channels. The language that they use is the language of fashion and advertising which consumption culture produced. This situation reveals a youth that can not go beyond the similar pattern, have the same way of thinking, adapt to consume constantly rather than producing. Avoiding from this situation can be made possible by emphasizing of some value and placing Yrd.Doç.Dr. Gümüşhane Üniversitesi Sağlık Yüksek Okulu, Sosyal Hizmetler Bölümü, mkoroglu@gumushane.edu.tr.them into the existing educational system. Thinking about future generations, frugality, the awareness of satisfaction have great importance among them. Indeed, it is an undeniable fact that the world’s available resources carrying capacity of the next generations is decreasing day by day.