SOSYAL OLARAK PAYLAŞILAN YAS: AYDIN DENKTAŞ İÇİN PAYLAŞILAN BAŞSAĞLIĞI MESAJLARI ÜZERİNE BİR İNCELEME

Zaman ayrımı gözetmeksizin kurumların paydaşları ile duygudaşlık kurmasının temel konularından birisi yas olmuştur. Başsağlığı mesajlarını ise paydaşlarla duygudaşlık kurmaya olanak sağlayan kurumsal mesajlar olarak ifade etmek mümkündür. Bu çalışmada başsağlığı mesajlarının temel özelliklerine değinilirken görece az sayıda bulunan başsağlığı mesajlarını temel alan eserden faydalanılmış ve toplumsal bellek kavramsallaştırılmasında değinilmiştir. Bu kavramlar uyarlanarak Kuzey Kıbrıs’taki Yükseköğretim Planlama, Denetleme, Akreditasyon ve Koordinasyon Kurulu tarafından ilan edilen ÜAKK’ya katılan 19 (on dokuz) üniversite üzerinden bir çalışma gerçekleştirilmiştir. İki aşamada tamamlanan araştırmanın ilk kısmında, üniversitelerin resmi web sitelerine girilerek sosyal medya ağlarının olup olmadığı incelenmiş ve mevcut sosyal medya ağlarından Kuzey Kıbrıs Türk Cumhuriyeti kurucu Cumhurbaşkanı Rauf Raif Denktaş’ın eşi Aydın Denktaş’ın vefatından sonra verilen başsağlığı mesajları üzerinde bir içerik analizi yapılmıştır. İkinci aşamada, içerik analizinden elde edilen bulgularla yasın boyutları ve toplumsal bellek kavramsallaştırılmasına yönelik görsel metin çözümlemesi yapılmıştır. Araştırma sonuçları, taziyede bulunmanın kurumların kişisel jest olarak paylaşım yapmaktan ziyade kurumsal tebliğe yer verdikleri ve sosyal medya ortamlarında başsağlığı dileme davranışında kurumlar arasında farklılık gösterdiğini ortaya koymuştur. Başsağlığı dileme paylaşımlarına bakarak kurumların yasa yaklaşımlarını ve görsel paylaşımındaki seçimleri aracılığı ile de metin çözümlemesi yapmanın mümkün olduğu bir gerçektir.

Anahtar Kelimeler:

Aydın Denktaş’ın vefatı, başsağlığı, kişisel jest, kurumsal tebliğ, sosyal medya

SOCIAL SHARED MOURNING: A STUDY ON SHARED CONDOLENCE MESSAGES FOR AYDIN DENKTAS

Regardless of time discrimination, one of the basic issues of the institutions to establish sympathy with their stakeholders is mourning. Condolences can be expressed as institutional messages that allow to establish sympathy with stakeholders. In this study, while referring to the basic characteristics of the message of condolence, the work based on the relatively low number of condolence messages has been utilized and has been mentioned in the conceptualization of collective memory. These concepts were adapted and a study was carried out on 19 (nineteen) universities participating in the UAKK which was announced by the Higher Education Planning, Supervision, Accreditation and Coordination Board in Northern Cyprus. In the first part of the research carried out in two stages, it has been examined whether social media networks are entered by entering the official websites of universities and a content analysis has been conducted on the condolence messages given after the death of Aydın Denktaş, wife of the founding president of the Turkish Republic of Northern Cyprus. In the second stage, visual text analysis of the dimensions of mourning and conceptualization of collective memory was made by the findings obtained from content analysis. The results of the research revealed that having a condolence place the corporate communication rather than sharing it as a personal gesture, and that condolence behaviors in social media environments differ between institutions. It is a fact that it is possible to analyze the approaches for condolences of the institutions through their choice of visual sharing.

Keywords:

Aydın Denktaş's Death, Condolences, Personal Gesture, Corporate Communication, Social Media,

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