Olubunmi Abayomi OMOTESHO, Muhammad-Lawal AZEEZ, Mercy Funke SALAMI, Nkama Oyekwere OKO

Effect of Quality Attributes On Meat Demand in Ilorin Metropolis, Kwara State, Nigeria

Consumers are now showing more concern about the type and quality of meat they buy and consume. This study therefore analyses the effect of quality attribute on meat demand in Ilorin Metropolis of Kwara State, Nigeria. The specific objectives of the study include to: describe the socioeconomic characteristics of the respondents, ascertain the most preferred meat product, analyse the quality attributes that are perceived and used by the meat consumers as well as the market outlets from which they purchase the meat products. 134 meat consumers were interviewed and the data obtained was analysed using the descriptive statistics, Likert-type scale and Least Significant Difference (LSD). The result shows that beef was the most preferred meat among the respondents (50%). This was followed by chicken (23.9%). The quality attributes that were perceived and used by the meat consumers in order of their importance were freshness/colour (1st), hygiene of the market outlet (2nd), odour of the meat (3rd) fat deposit (4th), packaging (5th) and price of the product (6th). Open meat shops near abattoir were the most patronized market outlet by the meat consumers in the study area. It was therefore recommended that Sanitary Inspectors and the Veterinary Department of the Nigeria Police within the metropolis should carryout daily routine check on abattoir and abattoir activities to ensure that the standard stipulated for commercial operation is met in the open markets.

Keywords:

consumer preference marketing, meat, meat demand, meat quality attributes,

PDF

___

Abidoye, B.O., Bulut H., Lawrence J.D., Mennecke B., and Townsend A.M. (2011). U.S. Consumers’ Valuation of Quality Attributes in Beef Products. Journal of Agricultural and Applied Economics 43 (1), 1-12.
Cosmos A. B., Vida O. P. and Samuel Y. A. (2013). Assessment Of Factors Influencing The Consumption Of Pork And Poultry Meat In Ghana: A Comparative Study. International journal of Innovative Research in Management, 2(4), 12 – 15
Grunert, K. G., Lahteenmaki, L., Nielsen, N. A., Poulsen, J. B., Ueland, O. and Astrom, A. (2001). Consumer perceptions of food products involving genetic modification: resultsfrom a qualitative study in four Nordic countries. Food Quality and Preference 12, 527–542.
ISO, (1986). ISO-8402 Quality vocabulary, Geneva, Switzerland.
Kihlberg, I., and Risvik, E. (2007). Consumers of organic foods – value segments and liking of bread. Food Quality and Preference 18 , 471–481.
Lorcu F. and Bolat B.A. (2012). The Analysis of The Preferences of The Consumption of Red Meat in The Province of Edirne. Journal of Tekirdag Agricultural Faculty,9(1), pg.71-85.
Nalinci S & Kızılaslan H (2013). The Meat Consumption Habits of Households and The Factors Affecting Their Meat Consumption in The Province of Amasya. Gaziosmanpasa University Graduate School of Natural and Applied Sciences Department of Agricultural Economics, Unpublished Master Thesis
Oluwafemi R. A., Edugbo O. M., Solanke E. O. and Akinyeye A. J. (2013). Meat quality, nutrition security and public health: a review of beef processing practices in Nigeria. African Journal of Food Science and Technology (ISSN: 2141-5455) 4(5) 96-99.
Onurlubaş, E., Yılmaz, N., Doğan, H.G., Kızılaslan, H., (2015). A Research on Red Meat Consumption and Preferences: A Case Study in Tekirdağ Province, Turkish Journal of Agriculture - Food Science and Technology, 3(6): 466-471.
Oruç Büyükbay, E., Onurlubaş, E., Gözener, B. (2015). Butchers in Terms of Red Meat Reliablility: The Case of Tokat Province, Gaziosmanpaşa Üniversitesi Ziraat Fakültesi Dergisi, 32 (3), 12-21.
Reardon T., Timmer C.P., Barret C.B. and Berdegue J. (2003). The rise of supermarkets in Africa, Asia and Latin America. American Journal of Agricultual Economics 85 (1) 1140–1146.
Ronald R. B., Steven C., Harquin S. F., Rebecca G., Roland Z. and André P. Z. (2016) Beef consumption and consumer’s knowledge on meat quality in Maroua in the Far North of Cameroon. African Journal of Food Science Vol. 10(8) pp. 122-131.
Vermeulen, H., Schönfeldt H.C. and Pretorius B. (2015): A consumer perspective of the South African red meat classification system. Peer-reviewed Proceedings of the 12th Meat Symposium: Relevance of the South African Carcass Classification system. South African Journal of Animal Science, 45 (No. 3)
Yıldırım İ, Acar İ & Uluat Ş (1998). Consumption Structure of Meat in Centre Town of Van Province. Turkey East Anatolia Agriculture Congress, 14-18 September, pg.1636-1644, Erzurum.
Zaibet L. and Mtimet N. (2010). Consumer perceptions of the quality and safety of meat from small ruminants: Implications for livestock keepers in Tunisia. In M. Jabbar (Ed.) Demand for livestock products in developing countries with a focus on quality and safety attributes: Evidence from case studies. ILRI Research Report, 24, 59-71.

Gaziosmanpaşa Üniversitesi Ziraat Fakültesi Dergisi-Cover

ISSN: 1300-2910
Yayın Aralığı: Yılda 3 Sayı
Başlangıç: 1985
Yayıncı: Tokat Gaziosmanpaşa Üniversitesi Ziraat Fakültesi Dergisi Yayın Ofisi