Türkiye'de Tasarruf Davranışına İlişkin Sosyal Temsiller, Nedensel Atıflar ve Güdüler Üzerine Nitel Bir Araştırma

Bu çalışma, tasarrufa ilişkin sosyal temsilleri, güdüleri ve nedensel atıfları in- celemeyi ve demografik değişkenlere göre karşılaştırmayı amaçlamaktadır. İstanbul’da çeşitlilik içeren demografik özelliklere sahip bir örneklem üzerinde gerçekleştirilen bu araştırmada, katılımcıların geçmiş ve güncel tasarruf davra- nışları arasındaki ilişkileri ve gelecekteki tasarruf davranışlarına yönelik öngörü- leri analiz edilmiştir. Demografik değişkenlere göre, sosyal temsiller yapısında büyük niteliksel farklılıklar bulunmamaktadır ve sosyal temsillerin farklılaşmasın- da yalnızca gelir seviyesi rol oynamaktadır. Tasarruf sahipleri, tasarruf davranış- larını içsel atıflarla açıklama eğilimindeyken, tasarruf yapmayanlar daha çok dış- sal etkenlere atıfta bulunmaktadırlar.

A Qualitative Study on Saving Representations, Motivations and Causal Attributions in Turkey

The present study aims to explore the social representations, motivations and causal attributions of saving and to compare them according to demographic va- riables in a sample from Istanbul, Turkey. In addition, the relationships between present and past saving behavior and projection for future saving were analyzed. Social representations of saving, saving motivations and obstacles appear to be related to the incapacity to save given the financial environment. There are no major qualitative differences in the structure of social representations according to demographic variables, and only income level plays a role in the type of soci- al representation described. Savers tend to explain saving behavior with internal attributions, and non-savers use more external attributions.

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