DEĞİŞEN ÇALIŞMA YAŞAMINDA MOTİVASYON FAKTÖR ÖNCELİKLERİNİN ANALİTİK HİYERARŞİ YÖNTEMİYLE (AHY) BELİRLENMESİ

İnsan unsuru önemli bir performans kaynağı olarak organizasyon başarısını direkt olarak etkileyen temel faktörlerden birisidir. İnsan faktörünün tüm yetenek ve güçlerinin örgütsel amaçlara yönlendirilmesi önemli bir kritik başarı faktörüdür. Motivasyon bu başarı faktöründe önemli bir yere sahiptir. Ancak değişen iş ve yaşam düzeni motivasyon faktörlerinin nitelik ve etkilerini dinamik bir hale getirmektedir. Gerek bireysel gerekse sektörel özellikler motivasyon faktörlerini etkilemektedir. Bu çalışmada bireysel ve örgütsel performansın arttırılmasında önemli bir faktör olarak görülen motivasyon faktörlerinin belirlenmesi ve belirlenen faktör önceliklerinin AHY ile ağırlıklandırılmasına yönelik ampirik bir çalışma yapılmıştır. Bu çerçevede motivasyon faktörlerinin belirlenmesine yönelik kapsamlı bir yazın analizi yapılmış ardından bu faktörlerin hedef kitle tarafından algılanışı araştırılarak öncelikler belirlenmiştir. Çalışmanın sonucunda yazınla hem benzer hem de farklı bulgular ele edilmiş olup bu bulgular değerlendirilerek yöneticilere tekliflerde bulunulmuştur. Araştırma sonucunda tam motivasyonun yaklaşık % 50’sinin ekonomik faktörlerle sağlandığı diğer % 50’yi psiko-sosyal ve örgütsel faktörlerle  sağladığı tespit edilmiştir.

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