DÜZENLEYİCİ ODAK YÖNELİMLERİ İLE PROBLEMLİ İNTERNET KULLANIMI ARASINDAKİ İLİŞKİDE KENDİNİ SUNUM TAKTİKLERİNİN ARACI ROLÜ

Problemli internet kullanımı araştırmacılar için önemli bir konu olagelmiştir. Ancak, (problemli) internet kullanımı motivasyonel bir davranış türü olmasına ragmen, altında yatan motivasyonel süreçler genel olarak incelenmemiştir. Bu sebeple, bu çalışmada, interneti çoğunlukla sosyal medya siteleri için kullanan 225 üniversite öğrencisinin problemli internet kullanımları, benlik düzenleme odaklarının (yaklaşmacı ve kaçınmacı odak) kendini sunumlama taktikleri (savunucu ve girişken) üzerinden aracı etkisiyle incelenmiştir. Benlik düzenleme odağını ölçmek için Portrait Değerler Anketi, kendini sunumlama taktikleri için Öz-Sunum Taktikleri Ölçeği ve internet kullanımı için Problemli Internet Kullanımı Ölçeği kullanılmıştır. Bulgular, ne yaklaşmacı ne de kaçıncaı odağının problemli internet kullanımı üzerinde doğrudan bir etkisnin olmadığını göstermiştir. Ayrıca, beklendiği üzere, savunucu kendini sunumlama taktiklerinin yaklaşmacı odak ile problemli internet kullanımı arasında aracı etkisi olduğu gözlenmiştir. Buna göre, sosyal medya sitelerinde kayıplardan çok kazanımlara odaklanmanın daha savunucu taktikler kullanılmasına yol açtığı, bunun da internetin daha problemli kullanılmasına neden olduğu görülmüştür.

Anahtar Kelimeler:

Problemli İnternet Kullanımı, Düzenleyici Odak Teorisi, Kendini Sunumlama Taktikleri

DO SELF-PRESENTATION TACTICS MEDIATE THE RELATIONSHIP BETWEEN SELF-REGULATORY ORIENTATIONS AND PROBLEMATIC INTERNET USE?

Problematic Internet use has been an important topic for researchers. Though, (problematic) Internet use is a motivated action, underlying motivations are largely unexamined. Therefore, in the current study, effects of self-regulatory orientations (i.e., promotion and prevention self-regulatory foci) with the mediating role of self-presentation tactics on problematic Internet use was examined on 225 university students who use the Internet mostly for social network sites (SNSs). Portrait Values Questionnaire was used to determine participants’ self-regulatory orientations (prevention focus and promotion focus). Self-Presentation Tactics Scale was used to determine the type of mainly used tactics (defensive and assertive) on SNSs. Problematic Internet Use Scale was used to determine the consequences of their Internet use. Results revealed that neither prevention focus, nor promotion focus orientations directly predict problematic Internet use. As expected, defensive self-presentation tactics mediate the relationship between promotion focus and problematic Internet use. Therefore, focusing on gains –rather than a loss- on the SNSs leads to more defensive self-presentation tactics which in turn leads to problematic Internet use.

Keywords:

Problematic Internet Use, Regulatory Focus Theory, Self-presentation Tactics,

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