HİZMET İNOVASYONU KONULU ÇALIŞMALARIN BİBLİYOMETRİK ANALİZİ

İşletmelerin devamlılığı ve rekabet edebilirliği açısından inovasyon önemli bir araç haline gelmiştir. Bununla birlikte inovasyon konulu akademik çalışmalara olan ilgi de son zamanlarda artmaya başlamıştır. İnovasyon türlerinden olan “Hizmet İnovasyonu” işletmeler açısından inovasyon stratejileri ve ekonomik büyümeye katkısı bağlamında önemli bir kavramdır. Bu çalışmanın amacı son yıllarda işletmeler ve akademik çalışmalar açısından önemli bir kavram olan “Hizmet İnovasyonu” ile ilgili yapılan çalışmaları sistematik olarak değerlendirmektir. Araştırmanın amacı doğrultusunda “Hizmet İnovasyonu” ile ilgili yayınların ve bu yayınlar arasındaki ilişkinin analizinde R analiz programı kullanılmıştır. Web of Science veri tabanında 1981 ve 2021 (28.07.2021) yılları arasında yayınlanan çalışmalar bibliyometrik analiz tekniği ile analiz edilmiştir. Ayrıca bibliyometrik analiz sonrasında ilk 10 sıralamasında yer alan çalışmalara ilişkin kavramsal bir içerik değerlendirmesi yapılmıştır. “Hizmet İnovasyonu” konulu çalışmaların bibliyometrik analizi sonucunda konu ile ilgili çalışmaların 2000’li yıllardan itibaren yoğunlaştığını, en fazla yayının yapıldığı ilk 2 üniversitenin İsveç’teki kurumlar olduğu bulgularına ulaşılmıştır. Ayrıca en fazla kullanılan anahtar kelimenin “performance” olduğu tespit edilmiştir. Araştırmacılar “Hizmet İnovasyonu” konulu çalışmaların bibliyometrik analizine ek olarak diğer inovasyon türlerine ilişkin benzer analizleri yapabilirler.

BIBLIOMETRIC ANALYSIS OF STUDIES ON SERVICE INNOVATION

Innovation has become an important tool for the continuity and competitiveness of businesses. All the same, the interest in academic studies on innovation has recently started to increase recently . “Service Innovation” which is one of the innovation types is an important concept for businesses in terms of innovation strategies and its contribution to economic growth. The aim of this study is to systematically evaluate the studies on "Service Innovation" which is an important concept in terms of businesses and academic studies in recent years. For the purpose of the research the R analysis program was used to analyze the publications related to "Service Innovation" and the relationship between these publications. Studies published in the Web of Science database between 1981 and 2021 (28.07.2021) were analyzed using the bibliometric analysis technique. In addition, after the bibliometric analysis a conceptual content evaluation was made regarding the studies in the top 10 rankings. As a result of the bibliometric analysis of the studies on "Service Innovation", it has been found that the studies on the subject have intensified since the 2000s, and the top 2 universities with the highest number of publications are the institutions in Sweden. In addition, it has been determined that the most used keyword is "performance". Researchers can make similar analyzes of other types of innovation in addition to the bibliometric analysis of studies on “Service Innovation”.

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