YEREL HALKIN TURİZME KARŞI TUTUMU: KUŞADASI İLÇESİNDE KARŞILAŞTIRMALI BİR UYGULAMA

Turizm fiziki ve sosyal çevreyi etkileyen çok yönlü bir olaydır. Bu çalışma ile Kuşadası halkının turizme karşı tepkilerinin belirlenmesine yönelik elde edilen güncel verilerin analiz edilerek 2003 yılı sonrasında değişim olup olmadığının belirlenmesi hedeflenmektedir. Yapılan 384 anket formundan elde edilen veriler SPSS programı ile analiz edilmiş ve sonuçlar bir önceki çalışmanın sonuçları ile karşılaştırılmıştır. Çalışmanın önemi bu karşılaştırmalı yaklaşımdan gelmektedir. Sonuçlar, mutluluk düzeyi ile bağımsız değişkenler arasında önemli bir ilişki olduğunu göstermektedir. Bulguların teorik ve uygulamaya yönelik etkileri de çalışmada incelenmiş ve turizm planlamasında yerel halk ile sosyal ve çevresel ihtiyaçlara ekonomik konular kadar önem verilmesi gerektiği ortaya konmuştur

A COMPARATIVE STUDY OF LOCAL RESIDENTS’ ATTITUDES TOWARDS TOURISM IN KUŞADASI

Tourism is a multifaceted phenomenon affecting physical and social environment. The main purpose of this study is to examine the local residents’ reactions towards tourism in Kuşadası, Turkey, by a comparative study with the thoughts gleaned in 2003 in order to determine the changes over the years. Data obtained from the 384 questionnaire forms has been analyzed with SPSS program and the results were compared with those of the previous one. Importance of the study comes from this comparative approach. The results point out that level of happiness and independent variables have significant correlation. Theoretical and practical implications of the findings are also discussed in the paper. Results of both studies suggest that local residents and their social and environmental needs should be considered as much important as economic issues

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