Bu çalışma stratejik yönetim alanındaki strateji-kültür-performans ilişkilerini inceleyen saha çalışmalarının bütünleşmeye başladığı bir yeni çalışma alanı olan stratejik oryantasyonlar literatürünün gelişimini, firma performansına etkilerini ve gelecek yönelimini bir bütün halinde sunmaktadır. Yazarlar birden fazla stratejik oryantasyonun en az bir performans kriteri üzerine etkilerinin araştırıldığı saha çalışmalarını analiz ederek, literatürde adı geçen tüm stratejik oryantasyonları bir bütün oryantasyonların yenilik türlerine etkileri bakımından bir tipoloji ileri sürerek hem araştırmacılar hem de uygulamacılar için önemli önerilerde bulunmuşlardır. halde sentezleyerek sunmuşlardır. Ayrıca yazarlar, stratejik oryantasyonların yenilik türlerine etkileri bakımından bir tipoloji ileri sürerek hem araştırmacılar hem de uygulamacılar için önemli önerilerde bulunmuşlardır.
Recent empirical studies on the organizational norms and policies pertaining to strategy-culture-performance relationships have begun to be integrated under the framework of a novel concept, namely, strategic orientations. This literature review study explores the development, types, performance impacts and future directions of strategic orientations from a holistic perspective, and synthesizes those empirical studies that deal with two or more types of strategic orientations together. Moreover, the authors put forward a new typology on strategic orientations and innovation types. Implications for further studies and suggestions for practitioners are also provided
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