SOSYAL SERMAYE VE BİLGİ PAYLAŞMA NİYETİ İLİŞKİSİNDE BİREYSEL MOTİVASYONUN ARACI ROLÜ

İşgörenlerin belirli bir bilgiye sahip olması işletmeler açısından tek başına yeterli değildir. İşgörenlerin içinde bulunduğu ortam, işyerindeki bağlar, ortak dil kullanımı, işgörenlerin motivasyonları işgörenlerin bilgi paylaşma niyetini etkileyen önemli unsurlar olarak karşımıza çıkmaktadır. İşletme literatüründeki sosyal sermaye çalışmalarına bakıldığında daha çok bilgi paylaşımı ile olan ilişkiye odaklanıldığı görülmektedir. Çok az araştırma sosyal sermayenin motivasyonu nasıl etkilediğini ve sosyal sermaye ile paylaşma niyeti arasındaki ilişkide bireysel motivasyonun rol oynayıp oynamadığını incelemiştir. Bu çalışmanın amacı, sosyal sermayenin bilgi paylaşma niyeti üzerindeki etkisinde bireysel motivasyonun aracılık rolünün araştırılmasıdır. Araştırmadaki veriler, İstanbul’da hizmet sektöründeki işletmelerde çalışan toplam 262 beyaz yakalı çalışandan elde edilmiştir. Nicel araştırma yöntemi uygulanmış ve veriler yüz yüze ve e-posta anket teknikleri ile elde edilmiştir. Araştırmada korelasyon analizinden ve regresyon testlerinden yararlanılmıştır. Yapılan analizler sonucunda sosyal sermayenin bilgi paylaşma niyetini ve bireysel motivasyonu pozitif ve anlamlı olarak etkilediği sonucuna ulaşılmıştır. Aracılık rolüne dair analiz neticesinde bireysel motivasyonun sosyal sermaye ve bilgi paylaşma niyeti arasındaki ilişkide kısmi aracılık rolü olduğu tespit edilmiştir. Diğer bir deyişle çalışanların sosyal sermayeleri ve bilgi paylaşma niyetleri arasındaki ilişkiyi açıklamada bireysel motivasyon faktörlerinin de iyi anlaşılması gerekmektedir.

___

  • Adler, P.S., & Kwon, S.W. (2002). Social capital: prospects for a new concept. The Academy of Management Review, 27(1), 17-40.
  • Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology. 22(5), 453-474.
  • Akhavan, P., & Mahdi Hosseini, S. (2016). Social capital, knowledge sharing, and innovation capability: an empirical study of R&D teams in Iran. Technology Analysis & Strategic Management, 28(1), 96-113.
  • Alavi, M., & Leidner, D. (1999). Knowledge management systems: issues, challenges, and benefits. Communications of the Association for Information Systems, 1(1), 7.
  • Bagozzi, R. P., & Dholakia, U. M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2-21.
  • Bandura, A. (1986). Social foundations of thought and action: A Social Cognitive Theory. 1. New Jersey: Prentice-Hall.
  • Baron, R. M., ve Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
  • Blau, P.M. (1964). Exchange and power in social life. 1. New York: Wiley: Routledge.
  • Bock, G. W., & Y. G. Kim. (2002). Breaking the myths of rewards: an exploratory study of attitudes about knowledge sharing. Information Resources Management Journal. 15(2), 1112-1125.
  • Bock, G. W., Zmud, R. W., Kim, Y. G., & Lee, J. N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. MIS Quarterly, 87-111.
  • Bolino, M., W. Turnley., & J.Bloodgood. (2000). Citizenship behavior and the creation of social capital in organizations. The Academy of Management Review. 27(4), 505-522.
  • Brauner, E., & Becker, A. (2006). Beyond knowledge sharing: the management of transactive knowledge systems. Knowledge and Process Management, 13(1), 62-71.
  • Brown, S. A., Dennis, A. R., & Gant, D. B. (2006). Understanding the factors influencing the value of person-to-person knowledge sharing. Proceedings of the 39. Hawaii International Conference on System Sciences. Hawaii: IEEE, 1-10.
  • Bureš, V. (2003). Cultural barriers in knowledge sharing. E+ M Economics and Management, 6, 57-62.
  • Cameron, J., & Pierce, W.D. (1994), Reinforcement, reward, and intrinsic motivation: a meta-analysis, Review of Educational Research, 64(3), 363-423.
  • Chang, H., & Chuang, S (2011). Social capital and individual motivations on knowledge sharing: participant involvement as a moderator. Information & Management. 48(1), 9-18.
  • Chang, M. K. (1998). Predicting unethical behavior: a comparison of the theory of reasoned action and the theory of planned behavior. Journal of Business Ethics, 17(16), 1825-1834.
  • Chennamaneni, A., Teng, J. T., & Raja, M. K. (2012). A unified model of knowledge sharing behaviours: theoretical development and empirical test. Behaviour & Information Technology, 31(11), 1097-1115.
  • Chiu, C. M., Hsu, M. H., & Wang, E. T. (2006). Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. Decision Support Systems, 42(3), 1872-1888.
  • Constant, D., Sproull, L., & Kiesler, S. (1996). The kindness of strangers: The usefulness of electronic weak ties for technical advice. Organization Science, 7(2), 119-135.
  • Davenport, T. H., & Prusak, L. (1998). Working knowledge: How organizations manage what they know. Harvard Business Press.
  • Deci, E. L., & Ryan, R. M. (1987). The support of autonomy and the control of behavior. Journal of Personality and Social Psychology, 53(6), 1024.
  • Demirel, Y. (2008). Bilgi ve bilgi paylaşımının işletme performansına etkisi üzerine bir araştırma. Yönetim Bilimleri Dergisi. 6(1), 199-216.
  • Dholakia, U. M., Bagozzi, R. P., & Pearo, L. K. (2004). A social influence model of consumer participation in network-and small-group-based virtual communities. International Journal of Research in Marketing, 21(3), 241-263.
  • Du, R., Ai, S., & Ren, Y. (2007). Relationship between knowledge sharing and performance: A survey in Xi’an, China. Expert Systems with Applications, 32(1), 38-46.
  • Erol, Eren. (2001). Yönetim ve organizasyon. 1. İstanbul: Beta Yayıncılık.
  • Fishbein M., & Ajzen, I. (1975). Belief, Attitudes, Intentions and Behavior: an Introduction to Theory and Research. Boston, Addison-Wesley.
  • Frost, A. (2014). A synthesis of knowledge management failure factors. Recuperado el, 22, 1-22.
  • Gagné, M., Tian, A. W., Soo, C., Zhang, B., Ho, K. S. B., & Hosszu, K. (2019). Different motivations for knowledge sharing and hiding: The role of motivating work design. Journal of Organizational Behavior, 40(7), 783-799.
  • Granovetter, M. (1992). Problems of explanation in economic sociology. Networks and organizations: Structure, form, and action, 25-56.
  • Grant, R. M. (1996). Toward a knowledge‐based theory of the firm. Strategic Management Journal, 17(S2), 109-122.
  • Gray, P. H. (2001). The impact of knowledge repositories on power and control in the workplace. Information Technology & People. 14(4), 368-384.
  • Hall, H. (2001). Input-friendliness: motivating knowledge sharing across intranets. Journal of Information Science, 27(3), 139–146.
  • Han, S. H., Yoon, S. W., & Chae, C. (2020). Building social capital and learning relationships through knowledge sharing: A social network approach of management students’ cases. Journal of Knowledge Management, 24(4), 921-939.
  • Hargadon, A.B. (1998). Firms as knowledge brokers: lessons in pursuing continuous innovation. California Management Review. 40(3), 209-227.
  • Hau, Y. S., Kim, B., Lee, H., & Kim, Y. G. (2013). The effects of individual motivations and social capital on employees’ tacit and explicit knowledge sharing intentions. International Journal of Information Management, 33(2), 356-366.
  • Hendriks, P. (1999). Why share knowledge? The influence of ICT on the motivation for knowledge sharing. Knowledge and Process Management, 6(2), 91-100.
  • Hosen, M., Ogbeibu, S., Giridharan, B., Cham, T. H., Lim, W. M., & Paul, J. (2021). Individual motivation and social media influence on student knowledge sharing and learning performance: Evidence from an emerging economy. Computers & Education, 172, 104262.
  • Hsu, C. L., & Lin, J. C. C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45(1), 65-74.
  • Hsu, M. H., Ju, T. L., Yen, C. H., & Chang, C. M. (2007). Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations. International Journal of Human-Computer Studies, 65(2), 153-169.
  • Hu, L., & Randel, A. E. (2014). Knowledge sharing in teams: Social capital, extrinsic incentives, and team innovation. Group & Organization Management, 39(2), 213-243.
  • Hung, S. Y., Durcikova, A., Lai, H. M., & Lin, W. M. (2011). The influence of intrinsic and extrinsic motivation on individuals' knowledge sharing behavior. International Journal of Human-Computer Studies, 69(6), 415-427.
  • Hung, S. Y., Lai, H. M., & Chou, Y. C. (2015). Knowledge‐sharing intention in professional virtual communities: A comparison between posters and lurkers. Journal of the Association for Information Science and Technology, 66(12), 2494-2510.
  • Inkpen, A. C., & Tsang, E. W. (2005). Social capital, networks, and knowledge transfer. Academy of Management Review, 30(1), 146-165.
  • Jones, M. C., Cline, M., & Ryan, S. (2006). Exploring knowledge sharing in ERP implementation: an organizational culture framework. Decision Support Systems, 41(2), 411-434.
  • Kang, M., & Lee, M. J. (2017). Absorptive capacity, knowledge sharing, and innovative behaviour of R&D employees. Technology Analysis & Strategic Management, 29(2), 219-232.
  • Kankanhalli, A., Tan, B. C., & Wei, K. K. (2005). Contributing knowledge to electronic knowledge repositories: An empirical investigation. MIS Quarterly, 113-143.
  • Kim, N., & Shim, C. (2018). Social capital, knowledge sharing and innovation of small-and medium-sized enterprises in a tourism cluster. International Journal of Contemporary Hospitality Management.
  • Kim, T. T., Lee, G., Paek, S., & Lee, S. (2013). Social capital, knowledge sharing and organizational performance: what structural relationship do they have in hotels?. International Journal of Contemporary Hospitality Management.
  • Koçel, T. (2018). İşletme yöneticiliği. (17.bs) İstanbul: Beta Yayıncılık.
  • Kramer, M. R, M. B., Brewer & B. A. Hanna. (1996). Collective trust and collective action: the decision to trust as a social decision. In R. M. Kramer & T. R. Tyler (Eds.). trust in organizations, frontiers of theory and research. Thousand Oaks, CA, US: Sage, 357-389.
  • Lai, H. M., & Chen, T. T. (2014). Knowledge sharing in interest online communities: A comparison of posters and lurkers. Computers in Human Behavior, 35, 295-306.
  • Leana III, C. R., & Van Buren, H. J. (1999). Organizational social capital and employment practices. Academy of Management Review, 24(3), 538-555.
  • Lee, H., & Choi, B. (2003). Knowledge management enablers, processes, and organizational performance: An integrative view and empirical examination. Journal of Management Information Systems, 20(1), 179-228.
  • Lin, H. F. (2007). Effects of extrinsic and intrinsic motivation on employee knowledge sharing intentions. Journal of Information Science. 33(2), 135-149.
  • Lin, K. Y., & Lu, H. P. (2011). Intention to continue using Facebook fan pages from the perspective of social capital theory. Cyberpsychology, Behavior, and Social Networking, 14(10), 565-570.
  • Ma, M., & Agarwal, R. (2007). Through a glass darkly: Information technology design, identity verification, and knowledge contribution in online communities. Information Systems Research, 18(1), 42-67.
  • Mao, H., Liu, S., & Zhang, J. (2015). How the effects of IT and knowledge capability on organizational agility are contingent on environmental uncertainty and information intensity. Information Development, 31(4), 358-382.
  • Misztal, B. (1996). Trust in modern societies. Cambridge, U.K: Polity Press.
  • Moffett, S., McAdam, R., & Parkinson, S. (2003). An empirical analysis of knowledge management applications. Journal of Knowledge Management.
  • Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital, and the organizational advantage. Academy of Management Review, 23(2), 242-266.
  • Nguyen, T. M. (2020). Four-dimensional model: a literature review in online organisational knowledge sharing. VINE Journal of Information and Knowledge Management Systems.
  • Njite, D., & Parsa, H. G. (2005). Structural equation modeling of factors that influence consumer internet purchase intentions of services. Journal of Services Research, 5(1), 43.
  • Obrenovic, B., Jianguo, D., Tsoy, D., Obrenovic, S., Khan, M. A. S., & Anwar, F. (2020). The enjoyment of knowledge sharing: impact of altruism on tacit knowledge-sharing behavior. Frontiers in Psychology, 11, 1496.
  • O'dell, C., & Grayson, C. J. (1998). If only we knew what we know: Identification and transfer of internal best practices. California Management Review, 40(3), 154-174.
  • Pi, S. M., Chou, C. H., & Liao, H. L. (2013). A study of Facebook Groups members’ knowledge sharing. Computers in Human Behavior, 29(5), 1971-1979.
  • Putnam, R. D. (1993). Making democracy work: civic tradition in modern Italy. 1. Princeton: Princeton University Press.
  • Reiche, B. S., Harzing, A. W., & Kraimer, M. L. (2009). The role of international assignees' social capital in creating inter-unit intellectual capital: A cross-level model. Journal of International Business Studies, 40(3), 509-526.
  • Rese, A., Kopplin, C. S., & Nielebock, C. (2020). Factors influencing members’ knowledge sharing and creative performance in coworking spaces. Journal of Knowledge Management.
  • Ridings, C. M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The journal of strategic Information Systems, 11(3-4), 271-295.
  • Riege, A. (2005). Three‐dozen knowledge‐sharing barriers managers must consider. Journal of Knowledge Management.
  • Ryan, R. M., & Deci, E. L. (2000). Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. American Psychologist, 55(1), 68.
  • Shehab, S., Rahim, R. E. A., & Daud, S. (2018). A review of individual factors on knowledge sharing: evidence from the empirical literature. International Journal of Engineering & Technology, 7(4.15), 186.
  • Skyrme, D. J. (2002). Business value from knowledge management. In Conference Mobilising Knowledge for Business Performance.
  • Slocombe, T. E. (1999). Applying the theory of reasoned action to the analysis of an individual’s polychronicity. Journal of Managerial Psychology.
  • Stewart, K. J., & Gosain, S. (2006). The impact of ideology on effectiveness in open source software development teams. Mis Quarterly, 291-314.
  • Subramaniam, M., & Youndt, M. A. (2005). The influence of intellectual capital on the types of innovative capabilities. Academy of Management Journal, 48(3), 450-463.
  • Szulanski, G. (1996). Exploring internal stickiness: Impediments to the transfer of best practice within the firm. Strategic Management Journal, 17(S2), 27-43.
  • Tevrüz, S., Erdem, İ. ve Bozkurt, T (Ed). (2012). Davranışlarımızdan seçmeler: örgütsel yaklaşım. (3bs.). Ankara: Nobel Yayıncılık.
  • Turgut, E. (2013). Sosyal sermaye ve bilgi paylaşımı davranışının yenilikçilik iklimine etkisi, (Doktora Tezi). Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.
  • Van den Hooff, B., & Huysman, M. (2009). Managing knowledge sharing: Emergent and engineering approaches. Information & management, 46(1), 1-8.
  • Vroom, V.H. (1964). Work and Motivation. John Wiley, New York.
  • Wang, W. T., & Hou, Y. P. (2015). Motivations of employees’ knowledge sharing behaviors: A self-determination perspective. Information and Organization, 25(1), 1-26.
  • Wasko, M. M., & Faraj, S. (2000). “It is what one does”: why people participate and help others in electronic communities of practice. The Journal of Strategic Information Systems, 9(2-3), 155-173.
  • Wasko, M.M., & Faraj, S. (2005). Why should I share? examining social capital and knowledge contribution in electronic networks of practice. Information Technologies and Knowledge Management. 29(1), 35-57.
  • Wei, J., Zheng, W., & Zhang, M. (2011). Social capital and knowledge transfer: A multi-level analysis. Human Relations, 64(11), 1401-1423.
  • Witherspoon, C. L., Bergner, J., Cockrell, C., & Stone, D. N. (2013). Antecedents of organizational knowledge sharing: a meta‐analysis and critique. Journal of Knowledge Management.
  • Yang, S. C., & Farn, C. K. (2009). Social capital, behavioural control, and tacit knowledge sharing—A multi-informant design. International Journal of Information Management, 29(3), 210-218.
  • Yli‐Renko, H., Autio, E., & Sapienza, H. J. (2001). Social capital, knowledge acquisition, and knowledge exploitation in young technology‐based firms. Strategic Management Journal, 22(6‐7), 587-613.
  • Zhang, L., Liu, J., Loi, R., Lau, V. P., & Ngo, H. Y. (2010). Social capital and career outcomes: A study of Chinese employees. The International Journal of Human Resource Management, 21(8), 1323-1336.
  • Zhang, X., De Pablos, P. O., & Xu, Q. (2014). Culture effects on the knowledge sharing in multi-national virtual classes: A mixed method. Computers in Human Behavior, 31, 491-498.
  • Zhang, X., Liu, S., & Chen, X. (2017). Social capital, motivations, and knowledge sharing intention in health Q&A communities. Management Decision.
  • Zhang, X., Liu, S., Deng, Z., & Chen, X. (2017). Knowledge sharing motivations in online health communities: A comparative study of health professionals and normal users. Computers in Human Behavior, 75, 797-810.
  • Zhao, L., & Detlor, B. (2021). Towards a contingency model of knowledge sharing: interaction between social capital and social exchange theories. Knowledge Management Research & Practice, 1-13.
  • Zhao, X., Tang, Q., Liu, S., & Liu, F. (2016). Social capital, motivations, and mobile coupon sharing. Industrial Management & Data Systems.
  • Zişan, D. A. (2021). İdeal Çalışanın Oluşmasında Sosyal Sermaye, Hizmet İnovasyonu ve Bilgi Paylaşımının Önemi:“İşe Bağlılık Değişkeninin Aracılık Rolü”. Ankara Hacı Bayram Veli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 23(1), 163.