Tüketicilerin Yeşil ürün Satın Alma Davranışlarının Sosyo demografik Değişkenler Açısından incelenmesi

Öz Bu çalışmada tüketicilerin sosyo demografik özellikleri ile yeşil satın alma davranışları arasındaki ilişkiler incelenmiştir Saha çalışması Adana’nın en büyük alışveriş merkezinde 600 tüketici ile yapılan anket ile gerçekleştirilmiştir Çalışma sonuçlarına göre tüketicilerin yeşil satın alma davranışları ile cinsiyet medeni durumu yaşı eğitimi ve geliri arasında anlamlı ilişkiler söz konusudur Yeşil ürün satın alan tüketiciler kadın evli genç eğitimli ve yüksek hane gelirine sahip bireylerdir Anahtar Kelimeler: yeşil pazarlama yeşil ürün tüketici davranışları sosyo demografik özellikler SUMMARY In this study the relationships between the social demographic characteristics of consumers and consumers’ green purchasing behaviour have been examined A field study was conducted on the consumers shopping from the biggest shopping center in Adana Analysis of study was carried through 600 questionnaires According to the field’s results there is a significant relationship between consumers’ green purchasing behaviour and gender marital status age education and income Consumer who purchases green product is female married young educated and has higher income Key Words: green marketing green product consumer behaviour social demographic characteristics

Tüketicilerin Yeşil ürün Satın Alma Davranışlarının Sosyo demografik Değişkenler Açısından incelenmesi

___

Aaker, D.; Kumar, V.; Day, G., (1998), Marketing Reserach, Sixth Edition, John Wiley and Sons, Inc., USA.

Abdul-Muhmin, Alhassan G., (2007), “Explaining Consumers’ Willingness To Be Environmetally Friendly”, International Journal of Consumer Studies, Vol.31, N.3:237- 247.

Alkibay, Sanem (2001), “Yeşil Pazarlama Faaliyetlerine Üniversite Öğrencilerinin İlgisi Üzerine Bir Araştırma”, Ticaret ve Turizm Eğitim Fakültesi Dergisi, Sayı 4:76-93.

Ay, Canan, Zümrüt Ecevit (2005), “Çevre Bilinçli Tüketiciler”, Akdeniz Üniversitesi İ.İ.B.F. Dergisi, C.5, S.10: 238-263.

Chamorro, Antonio, Tomas M. Banegil (2006), “Green Marketing Philosophy: A Study of Spanish Firms with Eco-labels”, Corporate Social Responsibility and Environmental Management, Vol.13, N.1:11-24.

Chamorro, Antonio, Sergio Rubio, Francisco J. Miranda (Basılacak), “Characteristics of Research on Green Marketing”, Business Strategy and the Environment Bus. Strat. Env. (http://www3.interscience.wiley.com/cgi- bin/fulltext/114204445/PDFSTART, erişim tarihi: Ağustos, 2007)

Chan, Ricky Y.K., Lorett B.Y. Lau (2000), “Antecedents of Green Purchases: a Survey in China”, Journal of Marketing, Vol.17, N.14:338-357.

Crane, Andrew (2000), “Facing the Blacklash: Green Marketing and Strategic Reorientation in the 1990s”, Journal of Strategic Marketing, Vol.8:277-296.

Çabuk, Serap, M.A. Burak Nakıboğlu, (2003), “Çevreci Pazarlama ve Tüketicilerin Çevreci Tutumlarının Satın Alma Davranışlarına Etkileri İle İlgili Bir Uygulama”, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü, C.12, S.12:39-54.

Demirbaş, M. Aytaç (1999), “Yeşil Pazarlama Ve Tüketicinin Yeşil Pazarlamaya Yaklaşımı”, Yüksek Lisans Tezi, Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Ankara.

Deng, Jinyang, Gordon J. Walker, Guy Swinnerton (2006), “A Comparison of Environmental Values and Attitudes between Chinese in Canada and Anglo- Canadians”, Environment and Behavior, Vol. 38, No.1: 22-47.

Diamantopoulos, Adamantios, Bodo B. Schlegelmilch, Rudolf R. Sinkovics, Greg M. Bohlen (2003), “Can Socio-Demographics Still Play a Role in Profiling Green Consumers? A Review of the Evidence and an Empirical Investigation”, Journal Business Research, Vol.56, N.6: 465-480.

D’ Souza, Clare, Mehdi Taghian, Eter Lamb, Roman Peretiaatko (2006), “Green Decisions:Demographics And Consumer Understanding Of Environmental Labels”, International Journal of Consumer Studies, V.31, I.4:371-376.

Elkington, J. (1994), “Toward the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development”, California Management Review, Vol.36:90-100.

Erbaşlar, Gazanfer (2007), “Yeşil Pazarlama”, Paradoks Ekonomi, Sosyoloji ve Politika Dergisi, www.paradoks.org, ISSN 1305-7979, Yıl:3, Sayı:1.

Ertek, Tümay (1996), Ekonometriye Giriş. 2. Baskı, Beta Yayınları, İstanbul.

Fraj, Elena, Eva Martinez (2007), “Ecological Consumer Behaviour: An Empirical Analysis”, International Journal of Consumer Studies, Vol.31, N.1:26-33.

Follows, Scott B., David Jobber (2000), “Environmentally Responsible Purchase Behaviour: A Test of A Consumer Model”, European Journal of Marketing, Vol.34, N.5/6:723-746.

Gilg, Andrew, Stewart Barr, Nicholas Ford (2005), “Green Consumption or Sustainable Lifestyles? Identifying the Sustainable Consumer”, Futures, Vol.37, August:481-504.

Grove, Stephen J., Raymond P. Fisk, Gregory M. Pickett, Norman Kangun (1996), “Going Green in the Service Sector Social Responsibility Issues, Implications and Implementation”, European Journal of Marketing, Vol.30, N.5: 56-66.

Jain, Sanjay K., Gurmeet Kaur (2004), “Green Marketing: An Attitudinal and Behavioural Analysis of Indian Consumers”, Global Business Review, Vol.5, N.2:187- 205.

Kalafatis, Stavros P., Michael Pollard, Robert East, Markos H. Tsogas (1999), “Green Marketing And Ajzen's Theory Of Planned Behaviour: A Cross-Market Examination”, Journal Of Consumer Marketing, Vol. 16, No. 5:441-460.

Kilbourne, William E. (1995), “Green Advertising: Salvation or Oxymoron?” Journal of Advertising, Vol.24, N.2:7-19.

Kim, Yeonshin (2002), “The Impact of Personal Value Structures On Consumer Pro-Environmental Attitudes, Behaviours and Consumerism: A Cross–Cultural Study”, Doktora Tezi, Michigan State University.

Kim, Yeoshin, Sejung Marina Choi (2005), “Antecedents of Green Purchase Behavior: An Examination of Collectivism, Environmental Concern, and PCE”, Advances in Consumer Research, Vol.32:592-599.

Kinnear, Thomas, James R. Taylor, Sadrudin A. Ahmed (1974), “Ecologically Concerned Consumers: Who Are They?”, Journal of Marketing, Vol.38, N.2:20-24.

Knight, Alan (2004), “Sustainable Consumption the Retailing Paradox”, Consumer Polıciy Revıew, Vol.14, N.4:113-115.

Laroche, Michel, Jasmin Bergeron, Marc-Alexandre Tomiuk, Guido Barbaro Forieo (2002), “Cultural Differences in Environmental Knowledge, Attitudes, and Behaviours of Canadian Consumers”, Canadian Journal of Administrative Sciences, Vol.19, N.3: 267-283.

Menon, Anil, Ajay Menon, Jhinuk Chowdhury, Jackie Janovich (1999), “Envolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice”, Journal of Marketing Theory and Practice,Vol. 7 No.2:1-12.

Moisander, Johanna (2007), “Motivational Complexity of Green Consumerism”, International Journal of Consumer Studies, 31:404-409.

Moon, Wanki, Wojciech J. Florkowski, Bernard Brücker, Ilona Schonhof (2002), “Willingness to Play for Environmental Practices: Implication for Eco-Labeling”, Land Economics, Vol.78, N.1:88-102.

Mostafa, Mohamed M. (2007), “A Hierarchical Analysis of the Green Consciousness of the Egyptian Consumer”, Psychology & Marketing, Vol. 24, N.5: 445–473.

Nakıboğlu, M.A. Burak (2003), “Çevreci Pazarlama Anlayışı ve Tüketicilerin Çevre Tutumlarının Tüketici Davranışları Üzerindeki Etkisi İle İlgili Bir Uygulama”, Yüksek Lisans Tezi, Çukurova Üniversitesi Sosyal Bilimler Enstitüsü, Adana.

Nakip, M., (2005), Pazarlama Araştırmalarına Giriş (SPSS Destekli), İkinci Basım, Seçkin Yayınları, Ankara.

Newell, Stephen J., Corliss L. Green (1997), “Radical Differences In Consumer Environmental Concern”, The Journal of Consumer Affairs, Vol.31, N.1:53-68.

Niva, Mari, Palvi Timonen (2001), “The Role Of Consumers In Product-Oriented Environmental Policy: Can The Consumer Be The Driving Force For Environmental Improvements?”, International Journal of Consumer Studies, Vol.25, N:4:331-338.

Odabaşı, Yavuz (1992), “Yeşil Pazarlama: Kavram ve Gelişmeler”, Pazarlama Dünyası, Yıl.6, S.36, Kasım/Aralık: 4-9.

Ottman, Jacquelyn, Edwin R. Stafford, Cathy L. Hartman (2006), “Avoiding Green Marketing Myopia”, Environment, Vol.48, N.5:24-36.

Önce, Günal, Mehmet Marangoz (2002), “Ekolojik Ürünlere Karşı Tüketici Davranışlarının İncelenmesi”, 21. Yüzyılın Pazarlama Paradigması Bildiriler Kitabı:79- 93.

Paavola, Jouni (2001), “Toward Sustainable Consumption Economics and Ethical Concern for the Environment in Consumer Choices”, Review of Social Economy, Vol.9, N.2: 227-245.

Peattie, Ken (2001), “Towards Sustainability: The Third Age of Green Marketing”, The Marketing Review, Vol.2, N.2:129-146.

Pettit, Dean, Jerry Paul Sheppard (1992), “It’s Not Easy Being Green: The Limits of Green Consumerism In Light Of the Logic of Collective Action”, Queen’s Quarterly, Vol.99, N.2:328-350.

Schwepker, Charles, T. Bettina Cornwell (1991), “An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products”, Journal of Public Policy & Marketing, Vol.10, N.2:77-101.

Shamdasani, Prem, Gloria Ong Chon-Lin, Daleen Richmond (1993), “Exploring Green Consumers in an Oriental Culture: Role of Personal and Marketing Mix Factors”, Advances in Consumer Research, Vol.20: 488-493.

Shrum, L.J., John A. McCarty, Tina M. Lowrey (1995), “Buyer Characteristics Of The Green Consumer And Their Implication For Advertising Strategy”, Journal of Advertising, Vol.24, N.2: 71-81.

Straughan, Robert, James A. Roberts (1999), “Environmental Segmentation Alternatives: A Look at Green Consumer Behavior in The New Millennium”, Journal of Consumer Marketing, Vol.16, N.6:558-575.

Soonthonsmai, Mr. Vuttichat (2001), “Predicting Intention and Behavior to Purchase Environmentally Sound or Green Products Among Thai Consumers: An Application of The Theory of Reasoned Action”, Doktora Tezi, The Wayne Huizenga Graduate School of Business and Entrepreneurship Nova Southeastern University.

Tilikidou, Irene (Basılacak), “The Effects of Knowledge and Attitudes upon Greeks’ Pro-Environmental Purchasing Behaviour”, Corporate Social Responsibility and Environmental Management (http://www3.interscience.wiley.com/cgi- bin/fulltext/112771050/PDFSTART, erişim tarihi: Ağustos, 2007)

Tilikidou, Irene, Antonia Delistavrou (2001), “Utilization of Selected Demographics and Psychographics in Understanding Recycling Behaviour a Focus on Materialism”, GMI 34.

Zinkhan, George M., Les Carlson (1995), “Green Advertising and the Reluctant Consumer”, Journal of Advertising, Vol.24, N.2: 1-6.

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi-Cover
  • ISSN: 1304-8880
  • Yayın Aralığı: Yılda 2 Sayı
  • Başlangıç: 2013
  • Yayıncı: Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi