GIDA ÜRÜNLERİNİN SÜRDÜRÜLEBİLİR TÜKETİMİ BAĞLAMINDA TÜKETİCİ TİPOLOJİSİ GELİŞTİRME ÇALIŞMASI

Öz Dünya nüfusundaki artışa bağlı olarak tüketimin de her geçen gün artması, doğal kaynakların giderek daha verimli kullanılmasını gerektirmektedir. Böylece önceleri daha çok üretimle ilgili bir kavram olan sürdürülebilirlik, bugün tüketici davranışlarının da önemli bir belirleyicisi haline gelmeye başlamıştır. Yapıları itibariyle doğal kaynak kullanımının oldukça fazla olduğu gıdalar ise tüketimde sürdürülebilirliğin muhtemelen en önemli olduğu ürün gruplarıdır. Tüketicilerin gıdalara yönelik tercih ve davranışlarını sürdürülebilirlik yönünden incelemeyi ve tüketicileri bu davranışları bakımından sınıflandırmayı amaçlayan bu çalışmada, üç farklı tüketici tipi tanımlanmıştır. Analiz sonuçlarına göre tüketiciler altı sürdürülebilir gıda tüketimi davranışı temel alınarak; kayıtsızlar, sürdürülebilirlik niyetlileri ve sürdürülebilirlik öncüleri olarak bölümlendirilmiş ve her bir tüketici grubunun davranışsal ve demografik özellikleri tanımlanmıştır. 

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Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi-Cover
  • ISSN: 1304-8880
  • Yayın Aralığı: Yılda 2 Sayı
  • Başlangıç: 2013
  • Yayıncı: Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi