İş Modelleri: Turizm Hizmeti Tüketicileri için Motivasyonel bir Yaklaşım

Bu çalışmanın esas amacı, insan motivasyonunun rolünü turizm endüstrisinin üç farklı bölgesinde iş modeline olan etkisini incelemektir. Bu üç farklı bölge sırasıyla hedef müşteri, dağıtım kanalı ve servis sağlayıcılara (Turizm acentaları, aracı hizmet sağlayıcılar, destekleme hizmetleri vb) olan ilişkiler. Bu çalışmanın amaçları arasında, bir model aracılığıyla turist motivasyonunun rolünü ve önemini irdelemek de mevcut. Literatüre göre, kabaca bir model sunularak bu modelde turist motivasyonunun iş modelinin verimliliğinde oynadığı belirleyici rol ele alınacaktır. Netice itibariyle turist motivasyonunun turizm endüstrisindeki rolünün anlam ve önemi bir kez daha altı çizilerek dile getirilecektir.

Business Models: A Motivational Approach for Consumers in Tourism

The general aim of this study is to discuss the role of tourists in the business models of tourism industry on the basis of their motivations in three domains, namely being the target customer, distribution channels and their relationships with service providers (i.e. touristic agencies, companies, facilators etc.). Among these aspects, the impact of customer interface on the basis of their motivation in general and specifically in tourism sector will be analyzed. Furthermore the intention of this study is to explain and naively model the role of tourists in business models developed for the businesses in tourism. Regarding to literature, a rough model will be presented where tourist motivation is the main source for the effectiveness of business models. In conclusion, this manuscript will underline the importance of tourist motivation within the tourism industry.


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