Türkiye'de Gönüllü Sadelik Düzeyleri Üzerine Bir Çalışma

Günümüzde birçok birey aşırı tüketimin çevre ve insanlar için olumsuz sonuçlar yaratacağı endişesi içindedir. Bu nedenle, bireyler anti-materyalizm, çevre bilinci ve ruhsal sağlık konularıyla daha fazla ilgilenmeye başlamışlardır. Maddesel olarak sade, içsel olarak zengin bir hayat tarzı olarak tanımlanabilecek "Gönüllü Sade" yaşam tarzı bazı tüketiciler için alternatif olmaya başlamıştır. Bu çalışmanın amacı, gelişen pazarlardan biri olan Türkiye'de gönüllü sade yaşam tarzı hakkında bir inceleme yapmaktır. Çalışma Türk tüketicilerinden oluşan bir örneklemi gönüllü sade yaşama bakış açısı ve gönüllü sade davranış bakımından benzer özelliklere göre gruplara ayırmayı ve oluşturulan grupların demografik özelliklerini belirlemeyi amaçlamaktadır. Sonuçların Türkiye'de pazarlama faaliyeti gösteren firmalara değerli bilgiler sağlayacağı tahmin edilmektedir.

Understanding Levels of Voluntary Simplicity in Turkey

Nowadays, many individuals are concerned about the consequences of overconsumption. Therefore, individuals have become more interested in non-materialism, environmental consciousness and spiritual well-being. A "Voluntary Simplicity" lifestyle, defined as being outwardly simple and inwardly rich, is becoming an alternative way of living for some consumers. This study aims to understand the interest in this concept within the context of Turkey as an emerging market. For this study a sample of Turkish consumers has been divided into groups with similar characteristics related to their voluntary simplicity attitude and behavior; with these the demographic profiles of these clusters are determined. The results are believed to provide insights for firms active in marketing in Turkey.

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Kaynak Göster