Motosikletle seyahat eden turistler için kritik motivasyon unsurlarının önem düzeyleri

Motosikletle seyahat eden turistlerin tüketim kalıpları üzerine odaklanılan bu çalışmada, bu kitlenin temel motivasyonları anlaşılmaya çalışılmakta, bu motivasyonların önem derecelerinin birbiriyle kıyaslanması ve kişisel özelliklere göre farklılaşıp farklılaşmadığı sınanmaktadır. Anket aracılığıyla 914 motosiklet kullanıcısından elde edilen veri değerlendirilmiştir. Motivasyon boyutlarının oluşturulmasında faktör analizi, kişisel özelliklere göre farklılaşmaların tespitinde ise bağımsız örnekleme t-testi ve Tek yönlü ANOVA kullanılmıştır. Bulgular, motosikletle seyahat motivasyonunun güvenlik ve yönlendirme, tesisler, sürüş konforu, çekicilikler ve deneyim boyutları kapsamında incelenebileceğini ortaya koymaktadır. Bu boyutlardan deneyimin katılımcılar için çok önemli olduğu anlaşılmıştır. Motosiklet seyahatinin sunduğu eşsiz deneyim en önemli görülen unsurdur. Bunu doğal ekoloji, manzara ve kültürel çekicilikleri deneyimleme takip etmektedir. Buna ek olarak, gidilen güzergâh üzerinde trafik yön işaretlerinin, aydınlatmanın bulunması, sağlık ve ilk yardım kuruluşlarının var olması da önemli görülmektedir. Motivasyon unsurlarına verilen önemin derecesi katılımcı özelliklerine ve tercih edilen seyahat özelliklerine göre farklılaşabilmektedir.

Anahtar Kelimeler:

Motosikletle seyahat eden turistler, Seyahat motivasyonu, ,

Importance levels of critical motivation components for tourists traveling by motorcycle

In this study, it is aimed to understand the basic motivations of tourists traveling by motorcycles, and to compare the importance of these motivations with each other and to determine whether they differ according to personal characteristics. The data obtained from 914 motorcyclists through the questionnaire were evaluated. Factor analysis was used to create motivation dimensions, and independent samples t-test and One-way ANOVA were used in determining the differences according to personal characteristics. The findings revealed that motorcycle travel motivation can be examined within the scope of safety and guidance, facilities, driving comfort, attractiveness, and experience dimensions. Among these dimensions, the most important one for the participants was the experience. The motorcycle ride itself, the unique experience it offers, was seen as the most important one. This was followed by experiencing natural ecology, scenery, and cultural attractions. Besides, the presence of traffic direction signs, lighting, health, and first aid facilities on the route were also considered to play an important role. The degree of importance given to motivational dimensions may differ according to participant characteristics and travel preferences.

Keywords:

Tourists traveling by motorcycle, Travel motivation, , ,

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