IMPACT OF THE SERVICE QUALITY OF TURKISH THERMAL HOTEL ENTERPRISES ON CUSTOMER LOYALTY

Öz There are numerous studies in the literature emphasizing customer satisfaction and customer loyalty in hospitality sector in general. However, the literature on thermal hotels and their quality attributes and loyalty perceptions is scant. This study set out to examine the impact of service quality of Turkish thermal hotel enterprises on customer loyalty. A questionnaire was employed to collect data. The questionnaire was administered to 1314 participants. The data obtained were using correlation and regression analysis. The results show that there is a correlation between service dimensions and customer loyalty at moderate level, which suggests that the quality of wellness services offered are influential on building loyalty

IMPACT OF THE SERVICE QUALITY OF TURKISH THERMAL HOTEL ENTERPRISES ON CUSTOMER LOYALTY

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APA EMİR O, PAŞAOĞLU BAŞ D (2013). Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 16(30), 185 - 202.
Chicago EMİR OKTAY,PAŞAOĞLU BAŞ DİDEM Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 16, no.30 (2013): 185 - 202.
MLA EMİR OKTAY,PAŞAOĞLU BAŞ DİDEM Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, vol.16, no.30, 2013, ss.185 - 202.
AMA EMİR O,PAŞAOĞLU BAŞ D Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2013; 16(30): 185 - 202.
Vancouver EMİR O,PAŞAOĞLU BAŞ D Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2013; 16(30): 185 - 202.
IEEE EMİR O,PAŞAOĞLU BAŞ D "Impact of the service quality of Turkish thermal hotel enterprises on customer loyalty." Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 16, ss.185 - 202, 2013.