PERAKENDE FİYATLANDIRMADA GÖZÖNÜNDE BULUNDURULAN FAKTÖRLERLE İLGİLİ FİRMALARARASI ALGI FARKLILIKLARI

Öz Bu çalışmada firmaların, sahip oldukları; işletme yaşı, sektör, müşteri portföyü, satışlar ve personel sayısı gibi nitelikler bazında fiyatlandırmada göz önünde bulundurulan faktörler üzerindeki farklı algılamaları analiz edilmiş ve bu bağlamda sektörler müşteri portföyleri ve yıllık satışları birbirinden farklı olan firmaların fiyatlandırmada göz önünde bulundurulan faktörlere farklı baktıkları sonucuna varılmıştır.

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