___

Andreasen, A.R. (1995), Marketing Social Change. Chancing Behaviour to Promote Health, Social Development and The Environment, Jossey-Bass, San Francisco.

Ansary, A.I. ve Kramer, O.E. (1973), “Social Marketing: The Family Planning Experience”, Journal of Marketing, 37 (2), ss.1-7.

Bloom, P.N. ve Novelli, W.D. (1981), “Problems and Challenges in Social Marketing”, Journal of Marketing, 45 (2), ss.79-88.

Christian, R.C. (1960), “Marketing for Non Marketing Executives”, Industrial Marketing, 25, ss.74-76.

Dinçer, Ö. (1996), Stratejik Yönetim ve İşletme Politikası, Beta Yayınları, 3. Baskı, Yayın no:659, İstanbul.

Furman, B.O. (1987), “Kâr Amacı Gütmeyen Kuruluşlarda Stratejik Yönetim: Kavramsal Bir Çerçeve”, İ.Ü. işletme Fakültesi Dergisi, 16(1), ss.39-50.

George, W. ve Berry, L. (1981), Guidelines for Advertising of Services, Business Horizons, July-August, ss.52-56.

German, S.D. (1997), Nonprofit Relationship Marketing: The Role of Identification, Doctora Thesis of Business Administration on Texas Tech University.

Hunt, S.D. (1976), “The Nature and Scope of Marketing”, Journal of Marketing, 40 (July), ss.17-28.

Husted, S.W., Varble, D.L. ve Lowry, J.R. (1980), Principle of Modern Marketing, Allyn and Bacon, New York.

Karatepe, N. (2001), Kâr Amacı Gütmeyen Organizasyonlarda Pazarlama Faaliyetleri ve Bir Uygulama, Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü İşletme ABD Yüksek Lisans Tezi.

Kinnear, T.C. ve Bernhart, K.L. (1990), Principle of Marketing, 2nd Edition, Scott Foresman Company, London.

Kotler, P. ve Conner, R.A. (1977), “Marketing Professional Services”, Journal of Marketing, 2, ss.74-81.

Kotler, P. (1982), Marketing for Nonprofit Organizations, Prentice Hall Inc. New Jersey.

Kotler P. ve Roberto, E. (1989), Social Marketing: Strategies for Changing PublicBehavior, The Free Pres, New York.

Novelli, D. N. (1990), Applying Social Marketing to Health Promotion and Disease Prevention, Jossey-Bass, San Francisco.

Presnell, S.M. (2001), Organ Procurement Organizations: Educational Programs and Social Marketing, Doctora Thesis of Educational Foundation and Policy Studies in Florida State University.

Pride, W.M. ve Ferrel, O.C. (1980), Marketing Basic Concepts and Decisions, Houghton Mifflin Cooperation, 2nd Edition, Boston.

Reibstein, D.J. (1982), Marketing: Concepts, Strategies and Decisions, Prentice Hall Inc. New Jersey.

Rockholz, D.M. (2002), “Strategic Marketing For Public Schools: A Study of Implementation by Connecticut Superintendents and Assistant Superintendents”, Doctora Thesis in Connecticut University

Sezgin, S. (1984), Pazarlama Yönetimi Ders Notları, İTÜ İşletme Fakültesi, İstanbul

Snow, R.D. (1998), Using the Principles of Social Marketing to Explore Adolescent’ Perceptions and Preferences Related to Food and Nutrition Education, Master of Science in Nutrition, University of Nevada, Reno.

Stewart, W.H., Dale, L.V. ve James, R.L. (1984), Principle of Modern Marketing, Allyn and Bacon, New York.

Syre, T. R. ve Wilson, R. W. (1990), Health Care Marketing: Role Evolution of The Community Health Educator, Health Education, 21(1), ss.6-8.

Thackeray, R. (2000), The Impact of A Social Marketing Campaign on Incresing Fruit and Vegetable Consumption Among Middle School Adolescent, Department of Health Promotion and Education, Doctora Thesis, University of Utah

Walsh, D.C. (1993), “Social Marketing for Public Health”, Health Affairs, 12(2), ss.104-119.

Weinrich, N.K. (1999), What is Social Marketing, http://www.social-marketing .com/whatis.html (Erişim Tarihi: 12.03.2004).