Pırlantam Olmadan Asla: Kadınların Bireysel Kimlik ve Pırlanta Evlilik Yüzüğü İlişkileri

Öz  Tüketim, özellikle sosyal olarak tüketilen ürünler açısından bireysel kimliğin önemli bir unsurunu oluşturmaktadır. Bu kapsamda kullandıkları ürünlerden ve onların sosyal ve bireysel anlamlarından bireyler kimlik inşaasında yararlanmaktadır. Bu çerçevede, tüketim ve kimlik ilişkisi ve ürünlerin sahip olduğu sembolik değer, literatürde de oldukça yaygın olarak ele alınan bir konudur. Bu noktada, sembolik tüketimin önemli bir aracı olan değerli taşlar ve mücevher, toplumun büyük kesimi açısından kimlik oluşturmada kullanılan önemli araçlardan biridir. Dahası, kimi ürünlere, bir ritüelin parçası olduklarından veya başka kimi kültürel nedenlerle kimlik ile ilişkili olarak daha fazla anlam yüklenebilmektedir. Bu durum evlilik teklifi sırasında erkeğin kadına hediye ettiği pırlanta yüzük için de doğrudur. Bu kapsamda, kadınların kimliklerini pırlanta yüzük kapsamında nasıl kurdukları çalışmanın konusunu oluşturmaktadır. Bu çerçevede kartopu ve maksimum çeşitlilik yöntemi ile belirlenmiş altı kadınla derinlemesine görüşme yapılmıştır. Görüşmeler Miles ve Huberman (1984)’ ün nitel veri analizi için geliştirdikleri model kapsamında analiz edilmiş ve oluşturulan temalar tablolar yardımıyla sunulmuştur. Buna göre, çalışmada kadınların benliklerini pırlanta yüzük çerçevesinde dört ana başlık etrafında oluşturdukları düşünülmektedir. Bunlar, (i) genişletilmiş benlik, (ii) çelişen kimlikler, (iii) başkalarının etkisi ve (iv) bir ritüel biçimi olarak hediyedir. 

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