YENİ ÜRÜN DÜŞÜNCESİ VE FİRMALAR AÇISINDAN ETKİNLİĞİ

Öz -
Anahtar Kelimeler:

Yeni ürünler, Yönetim

___

  • Dess G.G., Strategic Management, McGraw-Hill, 1993.
  • Kinnear, Taylor, Marketing Research, McGraw-Hill, 1987.
  • Kronke, D., Hatch R., Business Iuformation Systems, McGraw-Hill, 1993.
  • Kotler, Philip, Marketing Management, Prentice Hall Inc., 1967.
  • Lazo, Hector, Marketing, Alexander Hamilton Inst., N.Y. Med. Dus. SerHe-Grolier, 1976.
  • Management Of New Products, 4th Ed., Booz, Allen and Hamilton Inc., N.Y., 1969.
  • Moore W.L., Pessimier E.A., Product Planning and Management, McGraw-Hill, 1993.
  • O'Meara, Jr., John T., Selecting Profitable Products, Harvard Business Rıeview, Jan - Feb. 1961.
  • Stanton W.J., Fundamentals of Marketing, McGraw-Hill 1967.