HİZMETKAR LİDERLİK FİRMA PERFORMANSI İLİŞKİSİNDE ÖRGÜTSEL ÖZDEŞLEŞMENİN ARACI ETKİSİ

Bu çalışmada, hizmetkar liderlik tarzı ve bu liderlik tarzının firma performansı üzerinde yarattığı pozitif etki üzerine odaklanılmıştır. Takipçilerini ön planda tutan ve destekleyen hizmetkar liderlik modelinin destekleyici tarzının ve takipçilerini ön planda tutma eğilimin, çalışanların örgütsel özdeşleşmeleri üzerinde pozitif yaratacağı ve söz konusu liderlik tarzının firma performansı ile arasındaki ilişkide, örgütsel özdeşleşmenin aracı etkisine sahip olacağı öngörülmüştür. Çalışmaya ait saha araştırması Marmara bölgesinde, üretim ve hizmet sektörlerinde faaliyet gösteren, 187 firma üzerinde uygulanmış, çalışmaya katılmayı kabul eden firmalara 5’er adet araştırma anket yönlendirilmiş ve sonuçta 527 adet kullanılabilir anket elde edilmiştir. Katılımcılar, özellikle ilgili firmalarda çalışan beyaz yakalı çalışanlar arasından seçilmiştir. Araştırmaya ait veriler yapısal eşitlik modellemesi ile analiz edilmiş ve analizler sonucunda, hizmetkâr liderliğin, takipçilerinin örgütsel özdeşleşmeleri üzerinde pozitif yönde etkisi olduğu teyit edilmiş ve hizmetkar liderliğin firma performansı üzerindeki söz konusu etkisinin çalışanların deneyimlediği örgütsel özdeşleşme aracılığı ile gerçekleştiği tespit edilmiştir. Araştırma sonuçları ilgili alan yazınında daha önce farklı bağlamlarda, hizmetkar liderlik ve firma performansı ilişkisi üzerinde yapılan çalışmalarla paralellik göstermekte olup, çalışanların örgütsel özdeşleşmesi yoluyla ortaya çıkan dolaylı etkinin, hizmetkâr liderliğin zorlayıcı bir liderlik biçimi olmadığını, çok katı bir performans odaklılık sergilemediğini, rekabetçi bir liderlik tarzı olmadığını, tam tersine, takipçilerin çıkarlarını önceliklendiren bir liderlik biçimi olduğunu doğrulamaktadır. 

THE MEDIATION EFFECT OF ORGANIZATIONAL IDENTIFICATION IN THE RELATIONSHIP BETWEEN SERVANT LEADERSHIP AND FIRM PERFORMANCE

This study deals with the servant leadership style and its positive effects of firm performance. It is foreseen that supportive leadership style of servant leadership, that is the tendency to hold the followers in the front, will have a positive impact on the organizational identification of the employees and organizational identification will have a mediating effect on the relationship between servant leadership and firm performance. Field survey of the study was conducted on 187 firms operating in the production and service sectors in the Marmara region and 5 data collection forms were sent to each of these companies and in the end 527 available forms were obtained. The participants were selected especially from white-collar workers. The data were analyzed by structural equilibrium modeling and it was found that servant leadership was influential on organizational identification of followers, and effect of servant leadership on firm performance was achieved through organizational identification. The findings of the study were similar to the previous studies on firm performance and servant leadership. The indirect effect occurring through organizational identification confirms that servant leadership is not a compelling form of leadership namely; it is not a strictly performance-focused, competitive leadership style; on the contrary, it is a form of leadership that prioritizes the interests of followers prior to organizational outcomes.

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