EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET

The article addresses the personalized price offer, a variable that may have a significant influence on decision making, within the scope of consideration set theory. Specifically, it aims to investigate the cause and effect relationship between presence of personalized price offer and decision making process on the Internet. A field experiment is conducted on retailing Web site of a leading mobile phone distributor in Turkey. Data is analyzed with Pearson chi-square and logistic regression analysis. It was found that, whereas the presence of personalized price offer increases the chance for a product to be included in consideration set and selected as final choice, no significant relationship is found between the presence of a personalized price offer and the inclusion of the product in customer’s choice set. Findings were similar for the consumers who are on different stages of decision making.
Anahtar Kelimeler:

logistic regression

EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET

The article addresses the personalized price offer, a variable that may have a significant influence on decision making, within the scope of consideration set theory. Specifically, it aims to investigate the cause and effect relationship between presence of personalized price offer and decision making process on the Internet. A field experiment is conducted on retailing Web site of a leading mobile phone distributor in Turkey. Data is analyzed with Pearson chi-square and logistic regression analysis. It was found that, whereas the presence of personalized price offer increases the chance for a product to be included in consideration set and selected as final choice, no significant relationship is found between the presence of a personalized price offer and the inclusion of the product in customer’s choice set. Findings were similar for the consumers who are on different stages of decision making.

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Bibtex @araştırma makalesi { atauniiibd35691, journal = {Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi}, issn = {1300-4646}, eissn = {2147-7582}, address = {}, publisher = {Atatürk Üniversitesi}, year = {2012}, volume = {26}, pages = {133 - 146}, doi = {}, title = {EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET}, key = {cite}, author = {Sağkaya Güngör, Aysegül and Sagkaya Gungor, Aysegul and Kaya, İsmail} }
APA Sağkaya Güngör, A , Sagkaya Gungor, A , Kaya, İ . (2012). EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET . Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi , 26 (1) , 133-146 .
MLA Sağkaya Güngör, A , Sagkaya Gungor, A , Kaya, İ . "EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET" . Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 26 (2012 ): 133-146 <
Chicago Sağkaya Güngör, A , Sagkaya Gungor, A , Kaya, İ . "EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET". Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 26 (2012 ): 133-146
RIS TY - JOUR T1 - EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET AU - Aysegül Sağkaya Güngör , Aysegul Sagkaya Gungor , İsmail Kaya Y1 - 2012 PY - 2012 N1 - DO - T2 - Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi JF - Journal JO - JOR SP - 133 EP - 146 VL - 26 IS - 1 SN - 1300-4646-2147-7582 M3 - UR - Y2 - 2020 ER -
EndNote %0 Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET %A Aysegül Sağkaya Güngör , Aysegul Sagkaya Gungor , İsmail Kaya %T EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET %D 2012 %J Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi %P 1300-4646-2147-7582 %V 26 %N 1 %R %U
ISNAD Sağkaya Güngör, Aysegül , Sagkaya Gungor, Aysegul , Kaya, İsmail . "EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET". Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi 26 / 1 (Şubat 2012): 133-146 .
AMA Sağkaya Güngör A , Sagkaya Gungor A , Kaya İ . EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2012; 26(1): 133-146.
Vancouver Sağkaya Güngör A , Sagkaya Gungor A , Kaya İ . EFFECT OF PERSONALIZED PRICE ON DECISION MAKING PROCESS ON INTERNET. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi. 2012; 26(1): 133-146.