SOSYAL MEDYA KULLANIMINDA UTANGAÇLIĞIN SOSYAL SERMAYE İLE DUYGUSAL ZEKÂ ÜZERİNDEKİ ETKİSİ VE BİREYSEL MUTLULUKTAKİ DEĞİŞİM

Öz Teknolojinin gelişimi ve kitle iletişim araçlarının çeşitlenmesi kişilerarası iletişimin niteliğini etkilemektedir. Günümüzde, sosyal medya sosyalleşmenin bir aracı olarak giderek daha fazla bireyi kapsamaktadır. Bu çalışmada her kültürde var olduğu bilinen utangaçlığın, bireyin sosyal medya ilişkileriyle geleceğine yaptığı yatırım ve duygusal yetenekleri üzerindeki etkisi ve bunların da bireyin yaşama dair olumlu düşünceleriyle etkileşimi araştırılmıştır. Doğrulayıcı faktör analizi ve Yapısal Eşitlik Modellemesinin kullanıldığı araştırmanın sonuçlarına göre; utangaçlık değişkeninin sosyal sermaye ve duygusal zekâ değişkenleri üzerinde negatif yönlü etkiye sahip olduğu ortaya çıkmıştır. Ayrıca sosyal sermaye ve duygusal zekâ değişkenlerinin ise bireysel mutluluk değişkeni üzerinde pozitif yönlü etkiye sahip olduğu belirlenmiştir. 

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Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi-Cover
  • ISSN: 1300-4646
  • Yayın Aralığı: Yılda 4 Sayı
  • Yayıncı: Atatürk Üniversitesi İİBF