REKABET STRATEJİLERİ PERSPEKTİFİNDEN SÜRDÜRÜLEBİLİR REKABET ÜSTÜNLÜĞÜ

Değişimlerin beraberinde getirdiği dinamik bir süreci temsil eden küreselleşmeyle birlikte, ulusal sınırların ekonomik anlamda önemi azalmış ve özellikle rekabet ortamı hızla yoğunlaşmıştır. Bu nedenle rekabet, artık işletmelerin başarısının veya başarısızlığının merkezinde yer almakta; dolayısıyla işletmelerin rekabet stratejileri geliştirmesi ve değer yaratacak şekilde konumlandırması gerekmektedir. Bu bakımdan, belirlenecek rekabet stratejisi farklı olmayı gerektirirken, potansiyel bir rakip tarafından taklit edilemeyen yüksek düzeyde değer üreten bir strateji de, işletmelerin sürdürülebilir rekabet üstünlüğünü elde etmelerinde etken olacaktır. Bu çalışmayla; rekabet stratejileri ve bu kapsamda, stratejilerin işletmelerin sürdürülebilir rekabet üstünlüğüne ulaşmadaki rolü incelenmiştir.

Anahtar Kelimeler:

Rekabet stratejisi, stratejik yönetim, sürdürülebilir rekabet üstünlüğü

SUSTAINABLE COMPETITIVE ADVANTAGE FROM THE PERSPECTIVE OF COMPETITIVE STRATEGIES

Along with the globalization that represents the dynamic process was brought by the changes, the importance of national boundaries have been reduced in economic sense and the competition environment has been rapidly intensified. For this reason, competition is now at the center of the success or failure of businesses; therefore, businesses need to develop and position competitive strategies and to create value. In this respect, the competition strategy determined needs to be different, and a high level of value-producing strategy that cannot be imitated by a potential competitor will also have an impact on obtaining sustainable competitive advantage. With this study; the key elements in obtaining sustainable competitive advantage of the businesses within the framework of the competitive strategies have been examined.

Keywords:

Competitive Strategy, Strategic Management, Sustainable Competitive Advantage,

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