İhracat performansı ölçütleri ve ihracat performansını etkileyen faktörler
Dünya ticareti içinde ihracatın giderek artan önemi nedeniyle işletme özellik- leri, yönetimsel, stratejik ve çevresel faktörlerin ihracat performansı üzerindeki etkilerini inceleyen araştırmalar da son dönemlerde giderek önem kazanmıştır. İhracat performansı, genel olarak işletmenin uluslararası satışlardan elde et- tiği çıktılar şeklinde tanımlanmaktadır. İhracat performansının belirleyicilerini incelemek ve tanımlamak için yapılan araştırmalara rağmen; ihracat perfor- mansının belirleyicileri hakkında bir görüş birliği bulunmamaktadır (Aaby ve Slatter, 1989; Bonaccorsi, 1992; Madsen, 1987; Moini, 1995; Diamantopou- los,1999; Shoham, 1998; Zou ve Stan 1998). Çalışmada öncelikle, ihracat performansı ve ihracat rekabet avantajı ile ilgili kavramlar hakkında ayrıntılı açıklamalara yer verilmiştir. Ardından, ihracat performans ölçütleri, ihracat performansını etkileyen faktörler açıklanarak ih- racat performansında karşılaştırma sorunu incelenmiştir.
Export performance measures and factors affecting export performance
esearch analyzing the impacts of enterprise features and administrative, strategic and environmental factors on export performance have gained increasing importance in previous periods because of the increasing importance of exports in world trade. Export performance is mainly defined as the output obtained from the company's international sales. In spite of the research aiming to examine and explain the determinants of export performance, there is no consensus on the determinants of export performance (Aaby and Slatter, 1989; Bonaccorsi, 1992; Madsen, 1987; Moini, 1995; Diamantopoulos, 1999; Shoham, 1998; Zou and Stan, 1998). In this study, detailed information about the concepts related to export performance and export competitive advantage has been given, firstly. Then, by elaborating on export performance measures and the factors affecting export performance, comparison problem for export performance has been analysed.
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