Bilişsel Haritalama ve Analitik Serim Süreci (ASS) Entegrasyonu

Değişkenlerin kalitatif ve kantitatif oluşu karar vericinin geliştireceği modeli doğrudan etkilemektedir. Karar problemlerini çözerken her zaman sayısal verilere ulaşmak mümkün değildir. Dolayısıyla niteliksel veriler de karar alma sürecine girmektedir. Bir diğer güçlük de birden fazla ölçütün etkileşimli olarak göz önünde tutulmasıyla karar alınması durumudur. Analitik Serim Süreci (ASS) bu amaçla geliştirilmiş çok sayıda seçeneğin yer aldığı çok ölçütlü karar problemlerinde en iyi seçeneği bulan bir tekniktir. Bu çalışmada bir dondurulmuş gıda üreticisi firmada ürünü etkileyen ana bileşenlerin arasındaki ilişkileri ortaya koyabilmek amacıyla bilişsel haritalamadan yararlanılmış ve bu harita yardımıyla ASS yapısı oluşturulmuştur. Bu yapıya uygun olarak ta bileşenlerin önem düzeyleri hesaplanmıştır.

Anahtar Kelimeler:

Bilişsel Haritalama, Analitik Serim Süreci

Bilişsel Haritalama ve Analitik Serim Süreci(ASS) Entegrasyonu

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