Algılama Haritaları: Departmanlı Mağazalar Üzerine Ampirik Bir Araştırma

In this study, perceptual maps that are used in Strategie marketing planning are discussed in a detailed fashion. In addition to this, perceptual maps of 7 department stores and 13 department störe branches are developed. In defıning the status of the department stores, data obtained from 2121 consumers are used.