The study is based upon the test of hypotheses of conflict that might occur between Italian importing firms and Turkish exporting firms. Pricing issues were found out to be the highest variable of conflict between Italian importing and Turkish exporting firms at the end of the research conducted between July-August 1995.On the other hand, it was also revealed that the textile products imported by Italian firms from Turkey for years were subject to less conflict on ‘ ’exchange of information, product quality, payment terms, promotion, sales efforts, future of business, friction in the relationship, inconsistent obligations in the relationship, and deceitful behavior in the relationship” than the textile products imported for a short period of time.In the light of these findings, conflict was determined to be inescapable in the importer-exporter or buyer-seller relationships.