TÜRK KONFEKSİYON ENDÜSTRİSİ İÇ ANALİZİ VE KÜRESELLEŞME STRATEJİLERİNİN DEĞERLENDİRİLMESİ

Son yıllarda tekstil ve konfeksiyon endüstrisi tüm dünyada zorluklarla karşılaşmaktadır. En başarılı gelişmeler zaman içinde önemini yitirmiş, dünün rekabetçi avantajları bugünün asgari standartları haline gelmiştir. Türkiye yüksek kaliteli hizmet ve rakiplerine nazaran düşük fiyat avantajlarına sahip olmasına rağmen, tekstil ve konfeksiyon endüstrisinin küreselleşmesi ve ticaretin serbestleşmesi sektörün önemli ölçüde yeniden yapılanmasına neden olmuştur. Bu makale Türk konfeksiyon endüstrisinin küresel ortamda rekabet edebilmek için strateji oluşturma ve uygulamasını incelemek ve güncel stratejilerini göz önüne sermek amacıyla iç analizini sunmaktadır

EVALUATION OF GLOBALIZATION STRATEGIES AND INTERNAL ANALYSIS OF THE TURKISH CLOTHING INDUSTRY

In recent years, the textile and clothing industry has suffered difficulties all over the world. The most successful advances lost their importance over time so that yesterday’s competitive advantages became today’s minimum standards. Although Turkey has had a reputation for high quality service and lower costs than most of its partners, the globalization of the textile and clothing industry and the liberalization of the trade resulted in important restructuring in the sector. This article presents an internal analysis of the Turkish clothing industry to investigate whether industry is forming and executing strategies to compete in the global environment and provides insights into current strategies

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Tekstil ve Konfeksiyon-Cover
  • ISSN: 1300-3356
  • Yayın Aralığı: Yılda 4 Sayı
  • Yayıncı: Ege Üniversitesi Tekstil ve Konfeksiyon Araştırma & Uygulama Merkezi