İşletmeler faaliyet gösterirken çeşitli yetenekler geliştirmektedir ve bu yetenekler her bir işletmeyi diğerinden ayırt eden temel unsurlardandır. İşletmeler bu yetenekler sayesinde faaliyetlerini sürdürür ve eylemlerini şekillendirirler. Denison (1990) öğrenen örgüt olma, yenilik yapma ve müşteri merkezli olmayı işletmelerin değişen çevreye adapte olmalarını sağlayan en önemli yetenekleri olarak önermektedir. Bu yetenekler işletmelerin her türlü özelliğini ve uygulamasını etkilemektedir. Strateji ise işletmelerin değişen şartlara uyum sağlayarak yaşamını sürdürme çabası olarak görüldüğünden bu yeteneklerle işletme stratejisinin geliştirilmesi ve uygulanması ilişkilidir. Literatür taraması olan bu makale ile bu yeteneklerin nasıl geliştirilebileceği ve birbirlerini nasıl etkilediğini ortaya koyma ve Miles ve Snow (1978) tarafından geliştirilen strateji tipolojisinin desteklenmesi ve açıklanması ve bu yetenekler ve uygulanan stratejilerin işletmelerin performanslarına etkilerinin incelenmesi amaçlanmaktadır.
ARGYRIS, CHRIS ve SCHÖN, DONALD A. (1974), “Theory in Practice”, JosseyBass: San Francisco.
ARGYRIS, CHRIS ve SCHÖN, DONALD A. (1978), “Organizational Learning: A Theory of Action Perspective”, Addison-Wesley: Reading, MA.
ARNDT, MARGARETE ve BARBARA BIGELOW (2000), “Presenting Structural Innovation in an Institutional Environment: Hospitals’ Use of Impression Management”, Administrative Science Quarterly, 45 (3), 494-522.
BOEKER, WARREN (1989), “Strategic Change: The Effects of Founding and History”, Academy of Management Journal, 32 (3), 489-515.
BOEKER, WARREN ve JERRY GOODSTEIN (1991), “Organizational Performance and Adaptation: Effects of Environment and Performance on Changes in Board Composition,” Academy of Management Journal, 34 (December), 805-826.
BOURGEOIS III, L.J. (1981), “On the Measurement of Organizational Slack,” The Academy of Management Review, 6 (January), 29-39.
CELUCH, KEVIN G., CHICKERY J. KASOUF ve VENKATAKRISHNAN PERUVEMBA (2002), “The Effects of Perceived Market and Learning Orientation on Assessed Organizational Capabilities”, Industrial Marketing Management, 31, 545-554.
CHAKRAVARTHY, BALAJI S. (1986), “Measuring Strategic Performance”, Strategic Management Journal, 7 (5), 437-458.
CHANDY, RAJESH K. ve GERARD J. TELLIS (1998), “Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize”, Journal of Marketing Research, 35(4), 474-487.
CHANGI TUNG-LUNG (1995), “Formulating Adaptive Marketing Strategies in a Global Industry,” International Marketing Review, 12, 5-19.
CHIEN, MIN-HUEL (2004), “A Study to Improve Organizational Performance: A View from SHRM”, The Journal of American Academy of Business, March, 289- 291.
CHIN, KWAI-SANG, KIT-FAI PUN ve HENRY LAU (2003), “Development of a Knowledge-based Self-Assessment System for Measuring Organizational Performance”, Expert System with Applications, 24, 443-455.
COHEN, WESLEY M. ve DANIEL A. LEVINTHAL (1990), “Absorptive Capacity: A New Perspective on Learning and Innovation”, Administrative Science Quarterly, 35 (1), 128-152.
CONANT, JEFFREY, MICHAEL P. MOKWA ve RAJAN VARADARAJAN P. (1990), “Strategic Types, Distinctive Marketing Competencies and Organizational Performance: A Multiple Measures-Based Study”, Strategic Management Journal, 11 (5), 365-383.
DAMANPOUR, FARIBORZ (1991), “Organizational Innovation: A Meta-analysis of Effects of Determinants and Moderators,” Academy of Management Journal, 34 (September), 555-590.
DAY, GEORGE S. (1994), “The Capabilities of Market-Driven Organizations”, Journal of Marketing, 58 (4), 37-52.
DENISON, DANIEL R. (1990), Corporate Culture and Organizational Effectiveness, New York: Wiley.
DESHPANDE, ROHIT, JOHN U. FARLEY ve FREDERICK WEBSTER E. JR. (1993), “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis”, Journal of Marketing, 57 (1), 23-37.
DiMAGGIO, P. J. ve POWELL, W. W. (1991), “The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields”, in W. W. Powell and P.J. DiMaggio (Ed.), The New Institutionalism in Organizational Analysis: 63-82. University of Chicago Press: Chicago.
FOX-WOLFGRAMM, SUSAN J., KIMBERLY B. BOAL ve JAMES G. HUNT (1998), “Organizational Adaptation to Institutional Change: A Comparative Study of First-order Change in Prospector and Defender Banks”, Administrative Science Quarterly, 43 (1), 87-126.
GARATT, B. (1987), The Learning Organisation, Bilings, Worcester.
GARBARINO, ELLEN ve MARK S. JOHNSON (1999), “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships”, Journal of Marketing, 63 (2), 70-87.
HALLEN, LARS, JAN JOHANSON ve NAZEEM SEYED-MOHAMED (1991), “Interfirm Adaptation in Business Relationships”, Journal of Marketing, 55 (2), 29-37.
HAMBRICK, DONALD C. (1983), “High Profit Strategies in Mature Capital Goods Industries: A Contingency Approach”, Academy of Management Journal, 26 (4), 687-707.
HAN, JIN K., NAMWOON KIM ve RAJENDRA K. SRIVASTAVA (1998), “Market Orientation and Organizational Performance: Is Innovation a Missing Link?” Journal of Marketing, 62 (4), 30-45.
HARTLINE, MICHAEL D., JAMES G. MAXHAM III ve DARYL O. McKEE (2000), “Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employee”, Journal of Marketing, 64 (2), 35-50.
HURLEY, ROBERT F. ve G. TOMAS M. HULT (1998), “Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination”, Journal of Marketing, 62 (3), 42-54.
JAWORSKI, BERNARD J. ve AJAY K. KOHLI (1993), “Market Orientation: Antecedents and Consequences”, Journal of Marketing, 57(3), 53-70.
LOCKAMY III, ARCHIE, (1998), “Quality-focused Performance Measurement Systems: A Normative Model”, International Journal of Operations and Production Management, 18 (8), 740-766.
MATSUNO, KEN ve JOHN T. MENTZER (2000), “The Effects of Strategy Type on the Market Orientation-Performance Relationship”, Journal of Marketing, 64 (4), 1-16.
McADAM, RODNEY ve BRIAN BAILIE (2002), “Business Performance Measures and Alignment Impact on Strategy: The Role of Business Improvement Models”, International Journal of Operations & Production Management, 22 (9/10), 972-996.
McDANIEL, STEPHEN W. ve JAMES W. KOLARI (1987), “Marketing Strategy Implications of the Miles and Snow Strategic Typology”, Journal of Marketing, 51 (4), 19-30.
McKEE, DARLY O., P. RAJAN VARADARAJAN ve WILLIAM M. PRIDE (1989), “Strategic Adaptability and Firm Performance: A Market-Contingent Perspective,” Journal of Marketing, 53 (July), 21-35.
MILES, RAYMOND E. ve SNOW, CHARLES C. (1978), Organizational Strategy, Structure, and Process. McGraw Hill: New York.
MILLER, DANNY ve PETER H. FRIESEN (1982), “Innovation in Conservative and Entrepreneurial Firms: Two Models of Strategic Momentum”, Strategic Management Journal, 3 (1), 1-25.
MOORMAN, CHRISTINE ve ANNE S. MINER (1997), “The Impact of Organizational Memory on New Product Performance and Creativity”, Journal of Marketing Research, 34 (1), 91-106.
NARVER, JOHN C. ve STANLEY F. SLATER (1990), “The Effect of a Market Orientation on Business Profitability”, Journal of Marketing, 54 (October), 20- 36.
NOBLE, CHARLES H., RAJIV K. SINHA ve AJITH KUMAR (2002), “Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications”, Journal of Marketing, 66 (4), 25-39.
PEDLER, M., BURGOYNE, J. and BOYDELL, T. (1991), The Learning Company: A Strategy for Sustainable Development, McGraw-Hill, London.
PELHAM, ALFRED M. ve DAVID T. WILSON (1996), “A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance”, Journal of Academy of Marketing Science, 24 (1), 27-43.
PRUZAN, PETER (1998), “From Control to Values-Based Management and Accountability”, Journal of Business Ethics, 17 (13), 1379-1394.
RUEKERT, ROBERT W., ORVILLE C. WALKER, JR., ve KENNETH J. ROERING (1985), “The Organization of Marketing Activities: A Contingency Theory of Structure and Performance”, Journal of Marketing, 49 (Winter), 13-25.
SENGE, PETER M., (1990), “The Fifth Discipline: the Art and Practice of the Learning Organisation”, Random House: London.
SINKULA, JAMES M. (1994), “Market Information Processing and Organisational Learning”, Journal of Marketing, 58 (1), 35-45.
SLATER, STANLEY F. ve JOHN C. NARVER (1995), “Market Orientation and the Learning Organization”, Journal of Marketing, 59 (3), 63-74.
SNOW, CHARLES C. ve DONALD C. HAMRICK (1980), “Measuring Organizational Strategies: Some Theoretical and Methodological Problems”, The Academy of Management Review, 5 (4), 527-538.
SORENSON, OLAV (2003), “Interdependence and Adaptability: Organizational Learning and the Long-Term Effect of Integration”, Management Science, 49 (4), 446-463.
VERHEES, FRANS J. H. M. ve MATTHEW T. G. MEULENBERG (2004), “Market Orientation, Product Innovation, Performance in Small Firms”, Journal of Small Business Management, 42 (2), 134-154.
WALKER, ORVILLE C. JR (1997), “The Adaptability of Network Organizations: Some Unexplored Questions”, Journal of the Academy of Marketing Science, 25 (1), 75-82.
WALKER, ORVILLE C., JR. ve ROBERT W. RUEKERT (1987), “Marketing’s Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework,” Journal of Marketing, 51 (3), 15-33.
WESTPHAL, JAMES D., RANJAY GULATI ve STEPHEN M. SHORTELL (1997), “Customization or Conformity? An Institutional and Network Perspective on the Content and Consequences of TQM Adoption”, Administrative Science Quarterly, 42 (2), 366-394.
WYER, PETER, JANE MASON ve NICK THEODORAKOPOULOS (2000), “Small Business Development and the Learning Organization”, International Journal of Entrepreneurial Behavior & Research, 6 (4), 239-252.