QUALITY EVALUATION METHODS OF EDUCATIONAL SERVICES

The market of educational services in Kyrgyzstan has been developed for last 20 years. There is a quantitative growth; however, we must pay attention to the qualitative growth of the education market. This article discusses concepts such as quality and customer, analyzes the various methods for measuring quality, and offers the results of an empirical case study of a local university.

QUALITY EVALUATION METHODS OF EDUCATIONAL SERVICES

The market of educational services in Kyrgyzstan has been developed for last 20 years. There is a quantitative growth; however, we must pay attention to the qualitative growth of the education market. This article discusses concepts such as quality and customer, analyzes the various methods for measuring quality, and offers the results of an empirical case study of a local university.

___

  • Хаксевер, Ж. [и др.]. Управление и организация в сфере услуг [Текст] / Ж. Хаксевер, Б. Рендер, Р.С. Рассел, Р.Г. Мердик. – 2-е международное издание. – Питер, 2002.
  • Bektaş, Hakan ve Sema Ulutürk Akman. (2013). Yükseköğretimde Hizmet Kalitesi Ölçeği: Güvenilirlik ve Geçerlilik Analizi. Ekonometri ve İstatistik, 18, ss. 116-133.
  • Grönroos Christian.(1982). An Applied Service Marketing Theory. European Journal of Marketing. 16 (7), pp. 30-41.
  • Parasuraman A., Leonard L. Berry, Valarie A. Zeithaml. (1988). SERVQUAL: Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing. Volume 64. №1.
  • Cronin, J.J. ve S. A. Taylor (1992). “Measuring Service Quality: A Reexamination and Extension”, Journal of Marketing, ss. 55-68.
  • Dabholkar, Pratibha, Dayle Thorpe and Joseph Rentz (1996). “A Measure of Service Quality for Retail Stores: Scale Development and Validation,” Journal of the Academy of Marketing Science, 24 (Winter), 3-16.
  • http://www.stat.kg/, 19.01.2015.
  • http://www.accessstudy.com.tr/, 19.01.2015.