Burcu Selin YILMAZ
E-MAIL AS A VIRAL MARKETING TOOL: A RESEARCH ON EMOTIONS BEHIND E-MAIL SENDING AND RECEIVING BEHAVIOR
E-MAIL AS A VIRAL MARKETING TOOL: A RESEARCH ON EMOTIONS BEHIND E-MAIL SENDING AND RECEIVING BEHAVIOR
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
2009-Cilt: 10 - Sayı: 1
55-78
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Viral Marketing,
Word-of-Mouse Communication,
Computer
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