Zafer Boge ERİNÇ

KOOPERATİF İŞLETMELER VE İLİŞKİSEL PAZARLAMA: BİR MODEL YAKLAŞIMI

COOPERATIVE BUSINESS AND RELATIONSHIP MARKETING: A MODEL APPROACH

Akademik Hassasiyetler

2018-Cilt: 5 - Sayı: 10

361-379

İlişkisel Pazarlama, İşlemsel Pazarlama, Kooperatif İşletmeler, Modelleme

Relationship Marketing, Transactional Marketing, Cooperative Businesses, Modelling

14476