Makale özeti ve diğer detaylar.
We need to understand, "advertising & marketing" –which are the most effective tools, applied by brand colonialism– through what kind of visual rhetoric tries to communicate with the masses using the truth, representation, intent and deception notions. Popular culture affects the preferences of the masses concerned with their lives; since we are not utopist anymore; we should think properly about the probability of impossibility... To be abstinent in a way, ontologically means to be absent; just because we lost the sense of awareness as a project of self construction. To be critical against aggressive advertising is obviously a political and ideological declaration. As a key-not speaker, I would like to draw your attention to the necessity of consciousness that is indispensable, nowadays to be guarded against a banal materialist consumption.