ULUSLARARASI PAZARLAMADA KULLANILAN ÜLKE RİSKİ ANALİZİ METOTLARINA AİT BİR İNCELEME VE DEĞERLENDİRME

In this particular study, country risk methods used in the International marketing arena are taken into consideration. Hence, the conceptual definition of "risk" is first given. Then, the development of the "country-risk" concept is examined The criteria which are essential to propose "country- risk" are provided in more detail. In this context, types of "risk" concepts are briefly discussed and models used to analyze "country-risk" are summarized. Models including S.J.Rundt Model, Politıcal Risk Services Model, International Country-Risk Guide Model, Euromoney Method, (mm-Test) Model The "Manager-Magazine" Country Test and others are defined conceptually. Tlıis conceptual study, on the other hand contributes as to be a general information which constitute major "country risk" models.

Anahtar Kelimeler:

Uluslararası Pazarlama, Ülke Riski Analizi, Ülke Riski Analizi Modelleri, Ülke Riski Analizi Metotları

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