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KÜLTÜR VE SOSYO EKONOMİK FAKTÖRLERİN MARKA İMAJ STRATEJİSİ ÜZERİNE ETKİSİ

ISSN: 1300-0845
Yayın Aralığı: Yılda 2 Sayı
Başlangıç: 1994
Yayıncı: Marmara Üniversitesi

Developing and managing brand image is an important part of a fırm's marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.

Anahtar Kelimeler:

Marka İmajı, Marka İmaj Stratejisi, Kültür ve Sosyo Ekonomik Faktörler

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