Türkiye’de Perakendeciler Açısından Özel Markaların Stratejik Kullanımı
STRATEGİC USİNG OF PRİVATE LABELS FROM RETAILERS PERSPECTİVE IN TURKEY
___
- AILAWADI, Kusum L./KELLER, Kevin Lane (2004), “Understanding Retail Branding: Conseptual Insights and Research Priorities,” Journal of Retailing, 80: 331-342.
- ALBAYRAK, Mevhibe/DÖLEKOþLU, Celile (2006), “G×da Perakendeciliÿinde Market Markal× Ürün Stratejisi,” Akdeniz Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 6/11: 204-218.
- AR, Aybeniz Akdeniz (2004), Marka ve Marka Stratejileri (Ankara: Detay Yay×nc×O×k, 3. Bas×m).
- BARDAKÇI, Ahmet/SARITAā, Hakan/GÖZLÜKAYA, Ārfan (2003), “Özel Marka Tercihinin Sat×n Alma Riskleri Aç×V×ndan Deÿerlendirilmesi,” Erciyes Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 21: 33-42.
- BARIā, GÜLFĀDAN (2003), “Marka Ve Tüketici,” Markada Neler Oluyor 2. Ankara Marka Konferans× (Ankara: Ankara Ticaret Odas× ve Ankara Reklamc×lar Derneÿi Yay×Q×).
- BATRA, Rajeev/SINHA, Indrajit (2000), “Consumer- Level Factors Moderating the Success of Private Label Brands,” Journal of Retailing, 76/2: 175-191.
- BERMAN, Barry (1996), Marketing Channels (New York: John Wiley & Sons Inc.).
- BONTEMPS, Christophe/OROZCO, Valerie/R´EQUILLART, Vincent/ REVISIOL, Audrey (2005), “Price Effects of Private Label Development,” Journal of Agricultural & Food Industrial Organization, 3: 1-16.
- BONTEMMS, Philippe/DILHAN, Sylvette Monier/REQUĀLLART, Vincent (1999), “Strategic Effects of Private Labels,” European Review of Agricultural Economics, 26/2: 147-165.
- BURT, Steve (2000), “The Strategic Role of Retail Brands in British Grocery Retailing,” European Journal of Marketing, 34/8: 875-890.
- CHOI, S. Chan/COUGHLAN Anne T. (2006), “Private Label Positioning: Quality Versus Feature Differentiation From The National Brand,” Journal of Retailing , 82/2: 79–93.
- CORSTJENS, Marcel/LAL, Rajiv (2000), “Building Store Loyalty Through Store Brands,” Journal of Marketing Research, 37/3: 281-291.
- COTTERILL, Ronald W./PUTSIS, William P. Jr (2000), “Market Share and Price Setting Behavior for Private Labels and National Brands,” Review of Industrial Organization, 17: 17–39.
- DELVECCHIO, Devon (2001), “Consumer Perceptions of Private Label Quality: The Role of Product Category Characteristics and Consumer Use of Heuristics,” Journal of Retailing and Consumer Services, 8: 239-249.
- DHAR, Sanjay K./HOCH, Stephen J. (1997), “Why Store Penetration Varies by Retailer,” Marketing Science, 16/3: 208-227.
- DICK, Alan/JAIN, Arun/RICHARDSON, Paul (1997), “How Consumers Evaluate Store Brands,” Pricing Strategy & Practice, 5/1: 18-24.
- DICK, Alan/JAIN, Arun/RICHARDSON, Paul (1995), “Correlates of Store Brand Proness: Some Empirical Observations,” Journal of Product & Brand Management, 4/4: 15-22.
- DODD, Colleen Collins/LINDLEY, Tara (2003), “Store Brands and Retail Differantiation: The Influence of Store Image and Store Brand Attitude on Store Own Brand Perceptions,” Journal of Retailing and Consumer Services, 10: 345-352.
- ERDOþAN, Tarkan (2003), Rekabet Hukuku Aç×V×ndan Perakende Sektöründe Al×m Gücü (Ankara: Rekabet Kurumu Yay×nlar×, No: 85).
- ERDURAN, Yunus, “Dev Firmalar×n Yeni Korkusu; Market Markalar×!,” http://www. marketingturkiye.com/yeni/Haberler/NewsDetailed.aspx?id=13196, EriĂim Tarihi: 05.10.2009.
- FEARNE, A./DEDMAN, S. (March 2000), “Supply Chain Partnerships for Private Label Products: Insights From the United Kingdom”, Journal of Food Distribution Research, 14-23.
- FERNIE, John/PIERREL, Francis R.A. (1996), “Own Branding in UK and French Grocery Markets,” Journal of Product & Brand Management, 5/3: 48-59.
- GAVCAR, Erdoÿan/DĀ'ĀN Saliha (2007), “Tüketicilerin “Perakendeci Markal×” Ürünleri Sat×n Alma Kararlar×Q× Etkileyen Faktörler: Muÿla Āl Merkezi’nde Bir AraĂW×rma,” ZKÜ Sosyal Bilimler Dergisi. 3/6: 21-32
- GERRETSON, Judith A./FISHER, Dan/BURTON, Scot (2002), “Antecedents of Private Label Attitude and National Brand Promotion Attitude: Similarities and Differences,” Journal of Retailing, 78/2: 91-99.
- GOMEZ, Monica/RUBIO, Natalia (2008), “Shelf Management of Store Brands: An Analysis of Manufacturers’ perceptions,” International Journal of Retail & Distribution Management, 36/1: 50-70.
- GOMEZ, Monica/BENITO, Natalia R. (2008), “Manufacturer’s Characteristics That Determine The Choice of Producing Store Brands,” European Journal of Marketing, 42/1/2: 154-177.
- HALSTEAD, D./WARD C.B (1995), “Assessing the Vulnerability of Private Label Brands,” Journal of Product & Brand Management, 4/3: 38-48.
- HEDGES, Julie (2003), “Competition Leads to Growth of Private Labels”, Sema News and Business: 58-62.
- HOCH, Stephen J. (1996), “How Should National Brands Think about Private Labels,” Sloan Management Review, 37/2: 89-101.
- HOCH, Stephen J./BANERJI, Shumeet (1993) “When Do Private Labels Succeed,” Sloan Management Review, 34/4: 57- 67.
- HULTMAN, Magnus/OPOKU, Robert A./SANGARI, Esmail Salehi/OGHAZI, Pejvak / BUI, Quang
- Thong (2008), “Private Label Competition: the Perspective of Sweedish Branded Goods Manufacturers,” Management Research News, 31/2: 125-141.
- JONAS, Astrid / ROOSEN Jutta (2005), “Private Labels For Premium Products – The Example of Organic Food,” International Journal of Retail & Distribution Management, 33/8: 636-653.
- KIM, Namwoon/PARKER, Philip M. (1999), “Collusive Conduct in Private Label Markets,” International Journal of Research in Marketing, 16:143–155
- KORKMAZ, Sezer (Eylül-Ekim 2000), “Marka OluĂturma Sürecinde Hipermarket (Daÿ×W×F×) Markalar× ve Bu Markalar×n Tan×nm×ĂO×k Düzeylerini Āçeren Bir AraĂW×rma,” Pazarlama Dünyas× Dergisi, 14/83: 27-34.
- KURTULUā, Sema (2001), “Perakendeci Markas× ve Üretici Markas× Sat×n Alanlar×n Tutumlar× Aras×nda Farkl×O×k var m×?,” Pazarlama Dünyas× Dergisi, 15/89: 8-15.
- LAMB, Charles W./HAIR, F./MCDANIEL, Carl (1992), Principles of Marketing (Cincinnati, SouthWestern Publishing Co.).
- MIERES, Celina Gonzales/MARTIN, Ana Maria Diaz/GUTIERREZ, Juan Antonio Trespalacios (2006),
- “Antecedents of The Difference in Perceived Risk Between Store Brands and National Brands,” European Journal of Marketing, 40/1/2: 61-82.
- MIRANDA, Mario J./JOSHI, Malay (2003), “Australian Retailers Need to Engage with Private Labels to Achieve Competitive Difference,” Asia Pasific Journal of Marketing and Logistics, 15/3: 34-47.
- NARASIMHAN, C./WILCOX, R. T. (October 1998), “Private Labels and the Channel Relationship: A Cross-Category Analysis,” The Journal of Business, 71/4: 573-600.
- NISHIKAWA, Clare /PERRIN, Jane (2005), “Private Label Grows Global,” Consumer Insight: 20-24.
- OMAR, Ogenyi (1999), Retail Marketing (London: Pitman Publishing).
- OREL, Fatma Demirci (2004), “Market Markalar× ve Üretici Markalar×na Yönelik Tüketici Alg×lamalar×,” Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 13/ 2: 157-174.
- OUBINA, Javier/RUBIO, Natalia/YAGUE, Jesus Maria (2006), “Strategic Management of Store Brands: An Analysis from the Manufacturer’s Perspective,” International Journal of Retail and Distribution Management, 34/10: 742-760.
- OUBINA, Javier/RUBIO, Natalia/YAGUE, Jesus Maria (May 2006), “Relationships of Retail Brand Manufacturers with Retailers,” International Review of Retail, Distribution and Consumer Research, 16/2: 257-275.
- ÖNCEL, āeyma (Nisan 2003), “Her Market Bir Üretici mi?,” Capital Dergisi, (Y×l: 11, Say×: 4): 214- 216.
- ÖZGÜL, Engin (2004), “Üretici Perakendeci ve Baÿ×ml×O×ÿ×Q×n ĀĂbirliÿi Süreç ve Performansa Etkileri,” Ege Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Dergisi, 4/1: 144-155.
- ÖZKALE, Lerzan/SEZGĀN, Selime/URAY, Nimet/ÜLENGĀN, Füsun (1991), Pazarlama Stratejileri (Cep Üniversitesi: Yeni Yüzy×l Kitapl×ÿ×, ĀletiĂim Yay×nlar×).
- ÖZKAN, Burhan AKPINAR, M.Göksel (2003), “G×da Perakendeciliÿinde Yeni Bir Aç×O×m: Market Markal× G×da Ürünleri,” Pazarlama Dünyas× Dergisi, 17/1: 22-26.
- PARKER, Philip/KIM, Namvoon (1997), “National Brands Versus Private Labels: An Empirical Study of Competition,” Advertising and Collusion, European Management Journal, 15/3: 220-235.
- QUELCH, John A./HARDING, David (January-February 1996), “Brands Versus Private Labels: Fighting to Win,” Harvard Business Review: 99-110.
- RETAILING INSTITUTE, “Market Markalar× 2006 Raporu”, http://www.retailing-institute.com, EriĂim Tarihi: 05.05.2006.
- SAVAāÇI, Āpek (2003), “Perakendecilikte Yeni Eÿilimler: Perakendeci Markalar×n GeliĂimi ve Türkiye’deki Uygulamalar×,” Celal Bayar Üniversitesi Āktisadi ve Ādari Bilimler Fakültesi Yönetim ve Ekonomi Dergisi, 10/1: 85-102.
- SAYMAN, Serdar/RAJU, Jagmohan S. (2004), “How Category Characteristics Affect the Number of Store Brands Offered by the Retailer: A Model and Empirical Analysis,” Journal of Retailing, 80: 279-287.
- SCHNEĀDER, Gülp×nar Kelemci (Haziran-Temmuz 2004), “Perakendecilikte Marka Yönetimi,” Türkiye Private Label & Perakende Dergisi, (Y×l: 1, Say×: 3): 16-25.
- SETHURAMAN, Raj /COLE, Catherine (1999), “Factors Influencing The Price Premiums That Consumers Pay for National Brands over Store Brands,” Journal of Product & Brand Management, 8/4: 340-351.
- SHENIN, Daniel A./WAGNER, Janet (2003), “Pricing Store Brands Across Categories and Retailers,” Journal of Product & Brand Management, 12/4: 201-219.
- SINHA, Indrajit/BATRA, Rajeev (1999), “The Effect of Consumer Price Consciousness on Private Label Purchase,” International Journal of Research in Marketing, 16: 237-251.
- SOBERMAN, David A./PARKER, Philip M. (October 2003), “Why Private Labels May Increase Market Prices,” Working Paper Series: 1-24.
- SPARKS, Leigh (1997), “From Coca-Colonization to Copy Cotting: The Cott Corporation and Retailer Brand Soft Drinks in the UK and US,” Agribusiness, 13/2: 153-167.
- STEINER, Robert L. (2004), “The Nature and Benefits of National Brand / Private Label Competition,” Review of Industr×al Organization, 24: 105-127.
- TAMILIA, Robert D./CORRIVEAU, Gilles/ARGUEDAS, Luis E. (2000), “Understanding the Significance of Private Brands with Particular Reference to the Canadian Grocery Market,” Business Strategy Department, University of Quebec in Montreal, Working Paper, 11-2000: 1-38.
- TARZIJAN, J. (July 2004), “Strategic Effects of Private Labels and Horizontal Integration,” International Review of Retail, Distribution and Consumer Research, 14/3: 321-335.
- TERPSTRA, Vern/SARATHY, Ravi (1994), International Marketing, (United States of America: Sixth Edition, The Dryden Press, Harcourt Brace College Publishers).
- ÜNÜSAN, Çaÿatay /PĀRTĀ1Ā, Serdar /BĀLGE, Osman Faik (Haziran 2004), “Tüketicilerin Sat×n Alma Davran×Ălar× Aç×V×ndan Marka, Maÿaza ve Franchising Sistemi ĀliĂkisinin Āncelenmesi Üzerine Bir AraĂW×rma,” Marmara Üniversitesi Sosyal Bilimler Enstitüsü Hakemli Dergisi, 6/ 22: 45-57.
- VAHIE, Archie /PASWAN, Audwesh (2006), “Private Label Brand Image: Its Relationship with Store Image and National Brand,” International Journal of Retail and Distribution Management, 34/1: 67-84.
- VERHOEF Peter C./NIJSSEN Edwin J./SLOOT Laurens M. (2002), “Strategic Reactions of National Brand Manufacturers Towards Private Labels,” European Journal of Marketing, 36/11/12: 1309-1326.
- YÜKSEL, Cenk Arsun /BULUT, Diren (2007), “Determining the Differences Between Private and Manufacturers’ Brand Detergent Users,” Perspectives on Business and Management, Selected Proceedings of the Third International Conference on Business, Management and Economics, 2: 69-85.