REKLAM ARACI OLARAK ADVERGAMING

Anahtar Kelimeler:

Yeni Medya, Etkileşim, Etkileşimli Reklamlar, Advergaming

-

Keywords:

-,

PDF

___

$/781%$ù +VH\LQ ³
$/781%$ù +VH\LQ ³
ATABEK, Ümit, İOHWLşLP YH 7HNQRORML
$7$%(. hPLW ³İOHWLşLP 7HNQRORMLOHUL YH
BABACA1 (\OLQ ³
BARUH, Lemi, YÜKSEL, Müberra, “Parlak Bir Ekran ve Üzerindeki Parmak İ]OHUL´ 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW
%$58+ /HPL .,5*,= $\oD ³)ıUVDWODU $ğı 6RV\DO 0HG\DGD 0DUND İOHWLşLPL YH Viral Pazarlama”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW
CHEN, Jane, RINGEL, Mathew, “Can Advergaming be the Future of Interactive Advertising?”, 2001, http://locz.com.br_loczgames_advergames (ULşLP Tarihi (20.04.2010).
COOLEY, Tracy, “Interactive Communication:Public Relations on the Web”, Public Relations Quarterly, 44(2), 1999, ss.41-42.
ELDEN, Müge, ULUKÖK, Özkan, YEYGEL, Sinem, ùLPGL 5HNODPODU İVWDQEXO İOHWLşLP
ELDEN, Müge, 5HNODP YH 5HNODPFıOıN İVWDQEXO 6D\
(/'(1 0JH ³5HNODPFıOığıQ
(/'(1İ= /HYHQW ³İNLQFL 0HG\D dDğıQGD (WNLOHşLPLQ 5RO YH :HE ´ İNLQFL 0HG\D dDğıQGD İQWHUQHW 'HU )LOL] $\GRğDQ - $\şHQ $N\] İVWDQEXO $OID
GERAY, Haluk, İOHWLşLP YH 7HNQRORML 8OXVODUDUDVı %LULNLP ']HQLQGH
*h1 )XQGD 6DYDş %WQOHşLN 3D]DUODPD İOHWLşLPLQGH (OHNWURQLN 5HNODPFıOıN ve UygulamalaUı İVWDQEXO 7P 2IVHW 0DWEDDFıOıN /WG ùWL
*h1(< =H\QHS ³İQWHUDNWLI 5HNODP 8\JXODPDODUıQGDQ %DQW 5HNODPODUıQ $QDOL]L 7HOVLP %DQW 5HNODPODUı gUQHNOHUL´ Galatasaray Üniversitesi İOHWLşLP )DNOWHVL 'HUJLVL, 2005, ss.133-152.
GÜLSOY, Tanses, ReklaP 7HULPOHUL YH .DYUDPODUı 6|]Oğ İVWDQEXO $GDP
*h= +DQLIH ³(WNLOHşLPOL 3D]DUODPD YH
http://en.wikipedia.org/wiki/Advergaming (ULşLP 7DULKL
KARAÇOR, Süleyman, 5HNODP İOHWLşLPL, Konya, Çizgi Kitabevi, 2007.
KORKMAZ, Sezer, (6(5 =HOLKD g=7h5. 6HYJL $\şH ,ù,1 ) %DKDU Pazarlama:Kavramlar-İONHOHU-Kararlar, Ankara, Siyasal Kitabevi, 2009.
(5$/ 3ıQDU 6HGHQ ³+DEHUOHUH .OLNOHGLQL] İQWHUQHW 2UWDPıQGD İoHULN <|QHWLPL ve Habercilik”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3Dzarlama, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW
İ6dİ 6HPD ³
'$%$ù,
'$%$ù,
ÖZEN, Duygu, “Advergame”,
http://www.pazarlamadunyasi.com/Desktopdefault.aspx?tabid=195&ItemId=2 94&Rtabid=194 (ULşLP 7DULKL
g=0(1 ùXOH $ğ (NRQRPLVLQGH
/$7 İVPDLO +DNNı ³
POSTER, Mark, The Second Media Age, Cambridge, Polity Press, 1995.
h6.h//h2ö/8 $OL Türkçe Sözlük İVWDQEXO 'RğDQ .LWDSoıOıN $ ù
SAATCHI, Maurice, “The Strange Death of Modern Advertising”, Financial Times, Haziran 22, 2006, s.17.
ù(1(5 %DKDU ³0HOH] %LU İOHWLşLP .DQDOı :HE´ Her Yönüyle Pazarlama İOHWLşLPL İVWDQEXO 0HGLD&DW
TO681 1XUKDQ %DEU ³(WNLOHşLP %R\XWX\OD
TOSUN, Nurhan Babür, İOHWLşLP 7HPHOOL 0DUND Yönetimi İVWDQEXO %HWD %DVıP
g5(1/İ 1XUFDQ %LOLşLP 7HNQRORMLOHUL 7HPHOLQGH +DEHU 0HG\DVıQıQ
h5.0(1 0HOLV 7g=*( (OLI ³*HOHFHğLQ gQF 0HFUDVı 0RELO 3D]DUODPD Ekran”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW
YANG, Chung-Chuan, “An Exploratory Study of the Effectiveness of Interactive Advertisements on the Internet”, Journal of Marketing Communications, 3(2), 1999, ss.61-85. 5HNODP 2UWDPı 2ODUDN 9LUWLN 2\XQODU YH $GYHUJDPLQJ .DYUDPı´ Yeni İOHWLşLP 2UWDPODUı YH (WNLOHşLP 8OXVODUDUDVı .RQIHUDQVı %LOGLULOHU .LWDEı İVWDQEXO 0DUPDUD hQLYHUVLWHVL - .DVıP 006, ss.593-605. Marmara Üniversitesi Sosyal Bilimler Enstitüsü Öneri Dergisi, 28, 2006, ss.317-326. Stratejik Rol”, 'HğLşHQ İOHWLşLP 2UWDPıQGD (WNLOHşLPOL 3D]DUODPD, Der: Lemi Baruh - 0EHUUD <NVHO İVWDQEXO 'RğDQ (JPRQW