Stratejik Planlama Süreci Bileşenlerinin Firma Performansına Etkileri

Bu araştırmanın amacı, stratejik karar alma ve planlama süreci bileşenlerinin (tarama yoğunluğu, planlama esnekliği, katılımcılık, formalizasyon, hatalardan öğrenme), firmaların temel stratejik performans göstergeleri (pazar performansı, kalite performansı, verimlilik performansı ve yenilik performansı) üzerindeki etkilerini ampirik bir çalışmayla ortaya koymaktır. Bu kavramlar arasındaki ilişkileri gösteren bir model geliştirilmiş ve bu ilişkileri test etmek için Kocaeli genelinde faaliyet gösteren 1200 imalatçı firmadan 600’ü örneklem olarak tesadüfî şekilde seçilmiş ve bunlardan 400 firmanın yöneticileri ile yüz yüze görüşme tekniğiyle anket uygulaması yapılmıştır. Analizlerden elde edilen bulgular genel olarak şunu göstermiştir ki, hemen hemen tüm planlama faaliyeti bileşenleri ile performans göstergeleri arasında bire bir olumlu ilişki mevcuttur; ancak her bir performans göstergesinin planlama ile ilgili kendine has öncülleri olduğu tespit edilmiştir. Buna göre, kalite performansının artırılması için stratejik planlamanın özellikle tarama yoğunluğu, planlama esnekliği ve katılımcılık cephelerine önem verilmesi gerekmektedir. Yenilik performansının artması için ön plana çıkan faktörler ise formalizasyon ve hatalardan öğrenmedir. Verimlilik performansının ise tek bir öncülü tespit edilmiş olup, o da formalizasyondur

Anahtar Kelimeler:

Stratejik planlama, firma performansı, Tarama yoğunluğu, planlama esnekliği, katılımcılık, formalizasyon, hatalardan öğrenme, kalite, verimlilik, yenilik

Performance Impacts Of The Strategic Planning Process Components

The purpose of this study is to investigate the associations among the components of the strategic planning process (scanning intensity, planning flexibility, participation, formalization, learning from failure) and the dimensions of firm performance (quality, efficiency, innovation) via an empirical field research. A research model has been developed based on the literature review depicting the relations among these variables. The relations in this model are explored via a questionnaire survey carried out using the face to face technique with the executives of randomly selected 400 manufacturing firms operating in Kocaeli. The results of the statistical analyses have revealed that almost all the components of the strategic planning process are found to be correlated to each of the performance indicators; but it is also found that each performance indicator has a different set of antecedents. In this respect, scanning intensity, planning flexibility, and participation are the main drivers of quality performance, whereas formalization and learning from failure are those of the innovation performance. Efficiency has a sole predictor, formalization. Managerial implications and further research suggestions are also provided.

Keywords:

Strategic planning, firm performance, scanning intensity, planning flexibility, participation, formalization, learning from failure, quality, efficiency, innovation,

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