Makale özeti ve diğer detaylar.
Strategic alliances are formed in order to spread risk, increase market power, preempt resources, access new markets and gain organizational learning. Among the various functions, knowledge acquisition, transfer and generation of technology have been regarded as the primary motives of strategic alliances in certain industries especially highly technological industries. The strategic alliances in the automotive sector have been formed among the companies that operate in four regions on the world. These regions are USA and NAFTA, European Union, Japan and Korea. GM and Saab have entered into a strategic alliance in 1990. GM and FIAT has formed a strategic alliance in 2001. During recent years, some alliances have been formed in China. FAW -Toyota and Zongfeng -Nissan are the two examples of these alliances. The strategic alliances in the automotive sector in Turkey are like joint ventures. In other words, they are like partnering in the automotive industry. Koç Holding, has formed Ford Otosan A.